SOURCE: Canadian Blue Gold Inc.

March 11, 2008 10:38 ET

Boreal Water Collection Is Exhibitor at the 2008 International Restaurant & Food Service Show in New York City

Restaurant & Food Service Show Provides Exposure to Boreal Water Collection's US Expansion Initiative

MONTREAL--(Marketwire - March 11, 2008) - Canadian Blue Gold Inc. (PINKSHEETS: CBGC) (now renamed Boreal Water Collection Inc.) is a corporate exhibitor located at the 2008 International Restaurant & Food Service Show (booth number 2161 at the Jacob Javits Center, NYC on March 9, 10 and 11).

CEO Mrs. Francine Lavoie stated the following: "This show is actually the second US Show that we are exhibiting at under the Boreal Water Collection US initiative. We have already assembled orders for private label products at last fall's show in Chicago. When people taste our spring water they understand and believe why we have received International recognition and the prestigious 'Superior Taste Award 2007.' This marketing of private label products has proven to be successful for us in the past, and is a key element of our US expansion plan."

Status on name change

Last Friday, March 7th, the Company's attorney confirmed that the filing and administrative process with the regulatory authorities relative to the name and symbol change has been completed and the change should take effect very shortly. We will keep our shareholders updated as new information becomes available.

About Boreal Water Collection Inc.

Boreal Water Collection's goal is to become the leading producer of high-end, private label bottled water in North America. Boreal plans to achieve this goal by developing its affiliation with Les Sources Saint-Élie Inc., a Canadian company that has been the leading producer of high-end, private label bottled water in Eastern Canada over the last decade. Boreal is committed to providing its customers with the highest quality, private label bottled water products at affordable prices, supported by a wide range of products and an outstanding level of customer service. Its product line, which features various labels, shapes and sizes of water bottles, is the most impressive in the market. In today's health-conscious society, private label bottled water is an effective and highly desirable vehicle to promote businesses. Because Boreal provides a turnkey project, it is able to offer its service to almost every type of corporate customer.

Production Facilities -- Boreal Water Collection plans to develop a national network of bottled water production facilities through an aggressive acquisition program and via selective joint ventures.

Distribution network -- Boreal Water Collection, with its acquired know-how and its exclusive product offering, will expand by selling distribution licenses to selected well-established distributors, in addition to developing its own national corporate accounts.

About Saint-Élie

Les Sources Saint-Élie Inc. is a leading producer of high-end, private label bottled water in Eastern Canada. Saint-Élie offers a variety of bottle sizes: 18.9L, 11L, 4L, 1.5L, 1L, 500ml, and 410ml. From a concept right through to the application, Saint-Élie can assist your company in attaching its name to its naturally pure and healthy product. Saint-Élie water is naturally filtered for over 60 years through a very hard natural crystalline rock shield, hence giving it a superior level of purity and taste.

Les Sources Saint-Élie Inc. was honoured with the prestigious "Superior Taste Award 2007" for its quality and superior taste of its certified natural spring water. This international recognition is given by the International Taste and Quality Institute, a Belgian organisation of Europe's leading chefs and sommeliers dedicated to judging and honouring superior tasting food and beverages. Products are evaluated by panels of renowned European Chefs and Sommeliers, members of the 11 most prestigious European culinary organizations such as the Maitres Cuisiniers de France, Academia Espanola de Gastronomia, Federazione Italiana Cuochi, Verband der Koche Deutschlands, Maitre Cuisiniers de Belgique, and Association de la Sommellerie Internationale. The blind test centered around five criteria: visual aspect, aroma, taste, texture and overall assessment.

For more information on Canadian Blue Gold, please visit the Company corporate Web site at www.borealwater.com and/or www.saintelie.com and/or contact Canadian Blue Gold's Investor Relations firm Equiti-trend Advisors. Representatives are available on market days from 9:30 a.m. to 5:30 p.m. ET by calling (800) 953-3350.

Forward-Looking Statements

Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

Contact Information

  • Contact:

    Equiti-trend Advisors LLC
    (800) 953-3350 U.S. and Canada
    (858) 436-3350 Local