SOURCE: Boreal Water Collection, Inc.

May 30, 2012 08:55 ET

Boreal Water Collection Is Launching Leisure Time Sparkling Water Line

Winner at Berkeley Spring International Water Tasting

KIAMESHA LAKE, NY--(Marketwire - May 30, 2012) - Boreal Water Collection Inc. (PINKSHEETS: BRWC) is pleased to announce the launch of its new Leisure Time sparkling water line. The product is available in 500 ml and 1 liter with an elegant aqua blue bottle.

Francine Lavoie: "Since our sister company Sources Saint-Élie has won the fourth best tasting water in the world for its Sparkling Spring water, at Berkeley Springs International Water Tasting, our customers were asking us for the product. We decided to have our product co-pack by our sister company and we have already started to ship the product, and the reception is great."

The water used for our product comes from our sister company Saint-Élie. It received its most recent distinguished international recognition for its quality product during the 22th annual Berkeley Springs water-tasting competition, held Saturday night, February 25, 2012 in Berkeley Springs, West Virginia.

The competition was held at The Country Inn at Berkeley Springs, in downtown Berkeley Springs, West Virginia. It has generated much interest in the water industry through feature articles on most major radio and TV networks coast to coast, and around the world. The Berkeley Springs International Water Tasting & Competition has been featured on National Public Radio, BBC, FOX News Network, CNN, USA Today and Beverage Industry Magazine.

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About Boreal Water Collection: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada (Saint-Élie) and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Safe Harbor: Statements about the Company's future expectations and all other statements in this press release other than historical facts, are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words 'anticipate,' 'estimate,' 'expect,' 'intend,' 'plans,' 'projects,' and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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