SOURCE: Boreal Water Collection, Inc.

January 07, 2014 10:00 ET

Boreal Water Collection Releases Open Letter to Shareholders -- Status and Recap of the Year 2013

KIAMESHA LAKE, NY--(Marketwired - Jan 7, 2014) - Boreal Water Collection, Inc. (OTCQB: BRWC)

Dear Shareholders,

I would like to take this opportunity to share several noteworthy achievements our Company made during 2013.

Boreal Water's mission is to provide high-end private labeled bottled water and this year we were very successful at gaining some very prestigious and high-end accounts. To list a few: Dean & Deluca -- a chain of gourmet grocery stores, Saks Fifth Avenue -- luxury department stores, Quin Hotel NY -- newest luxury lifestyle hotel, WestHouse NY Hotel -- a member of Small Luxury Hotels of the World, Bouchon Bakery -- from Thomas Keller Restaurant Group, Dream Hotel -- from Wyndham Hotel group, Mercedes Benz of Nanuet NY and Wat-aah -- a premium brand of functional water for kids and teens. We expect to continue to increase our sales and earnings growth for years to come.

2013 can be characterized also as a balance sheet rebuilding year as we were successful to reduce our liabilities by 1.1 million dollars when we completed our refinancing in August 2013. This represented a 40% reduction of our total liabilities. This hard earned savings will position us to pursue consistent, profitable, long-term growth. We expect that focusing on the fundamentals and building a stable business will drive revenues and earnings upward in years to come.

As we all know the rise of emerging markets and their growing impact on global business, Boreal Water's sales outside the United States is also a priority. Since Boreal Water was highly qualified at the International Taste and Quality Institute in Belgium in 2012, the international demand for our products has increased. Boreal exhibited at the FHC China show in Shanghai in November 2013 and is expecting to start shipping in 2014 some large orders due to all the leads made at that show. In 2014 we will expand our presence in China and we will aggressively build our sales.

When I reflect on how far we've come over the past years I couldn't be more motivated and optimistic about what we will achieve in 2014 and beyond.

As CEO, my primary responsibility is to deliver Shareholder Value and to ensure the ongoing growth and success of the Company. We are excited about the numerous opportunities at hand that we will be pursuing this year and the future. Our team is committed to bringing more public transparency and information by devoting to Investor Relations and Awareness. We are close to hiring an IR Consultant with expertise in incubating Micro Cap Companies in which we expect to make an announcement shortly. We expect this initiative, coupled with the successful execution of our growth strategy will drive shareholder value along with financial and operational growth.

On behalf of Boreal Water Collection Inc, I look forward to you sharing in our success for years to come.

Francine Lavoie
Chairman and CEO

About Boreal Water Collection, Inc

Your brand our experience! Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

For more information on Boreal Water Collection, please contact us by email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater and www.linkedin.com/in/borealwater.

Safe Harbor Statement:

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. More information is included in the company's filings with the Securities and Exchange Commission, and may be accessed through the SEC's website at www.sec.gov.

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