SOURCE: Boreal Water Collection, Inc.

January 19, 2011 16:09 ET

Boreal Water Collection Shareholder Update: Offer From Distribution Management Services Inc. Rejected

President Francine Lavoie Dismisses Potential Offer as Totally Inadequate in Light of Boreal's Track of Successes and Acquisition and Growth Strategy

KIAMESHA LAKE, NY--(Marketwire - January 19, 2011) -  Boreal Water Collection, Inc. (PINKSHEETS: BRWC) immediately informs its shareholders and the investing community that the offer of Distribution Management Services Inc (DMGM) has been categorically rejected. President and CEO Mrs. Francine Lavoie stated that "the potential offer is totally inadequate and does not even take into account the recent track of successes in the signing of new clients, nor of the renewal of established business relationships with our loyal customers. Boreal has advanced forward with improved sales and added to its marketing presence with evident results. Boreal will move forward not backwards."

Boreal further informs that while there were discussions on unrelated matters with DMGM on November 12th, 2010, there have been no other discussions lately. Boreal Water Collection is a fully reporting and current OTC listed company and considers DMGM's offer irrelevant. Boreal Water has never received and views DMGM's offer of "1 share in the company for every 1,000 shares of Boreal" to be without foundation. Mr. Pete Wilke as legal counsel has been given the mandate to investigate and Boreal Water will explore all legal avenues, including the OTC Markets and SEC, to clear this matter.

Boreal management will keep its shareholders informed on any further developments.

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For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

References and Past News Releases:

Distribution Management Services, Inc. Announces Merger and Acquisition of Initial Properties and Assets
http://www.otcmarkets.com/stock/BRWC/news

Boreal Water Collection Will Have a Banner Year as Sales Growth Projections Confirmed and Surpassed
Increased New York Sales Marketing Presence Sets in Motion Aggressive New Client Signing and Growth Strategy
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Will-Have-Banner-Year-as-Sales-Growth-Projections-Confirmed-1381359.htm

Boreal Water Collection Signs with OTG Management®, a National Operator of Award-Winning Restaurants and Takes a "Bigger Bite" at Airports

Boreal Proudly Hails Sales Agreement with Cibo Express®: Internal Sales Growth Projections Are on Track
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Signs-With-OTG-Management-National-Operator-Award-Winning-Restaurants-1379189.htm

Boreal Water Collection Takes a "Bigger Bite" as It Continues Multi Pronged Expansion Plans in New York and Tri-State Area
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Takes-Bigger-Bite-as-It-Continues-Multi-Pronged-Expansion-Plans-1376109.htm

Global Biotech Corp gives Boreal Water Collection an LOI
http://www.otcmarkets.com/stock/BRWC/news

Global Biotech Corp has its sight on Boreal Water Collection Inc. as GBC present Letter of Intent to acquiring the company and its assets.
http://www.otcmarkets.com/stock/GBIQ/news

Credadvise Inc. Is Now The Investment Banker For Global Biotech Corp As It Assigns a 50 Million Dollar Equity Line Of Credit
http://www.otcmarkets.com/stock/GBIQ/news

Interest Brews in Boreal Water Collection: Boreal Has Entered Into Formal Talks
Boreal Continues to Quench the New York and Tri-States Area "Thirst" for Award Winning Pristine Water Through "Leisure Time Spring Water" and All the Renowned Private Labelled Water Brands That It Bottles
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Interest-Brews-in-Boreal-Water-Collection-Boreal-Has-Entered-Into-Formal-Talks-1372220.htm

Boreal Water Sales to "Triple" as It Becomes a North American Bottler and Distributor of Private Labelled Water Aggressive Growth, Acquisition Strategy Begun: Boreal Water Collection Becomes North American Bottler and Distributor Allowing Sales to Triple; Boreal Will Proceed With Friendly Takeover
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Become-National-Distributor-With-Multi-Phased-Eco-Friendly-Growth-1365911.htm

Boreal Water Collection to Become a "National Distributor," With Multi-Phased Eco-Friendly Growth Strategy
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Sales-Triple-as-It-Becomes-North-American-Bottler-Distributor-Private-Labelled-1367285.htm

Boreal Water Collection Enters Into Bold Eco-Friendly Partnership with The PLANET BOTTLE Corporation: "GREENEST Bottle on the Planet = Brand Power"
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Enters-Into-Bold-Eco-Friendly-Partnership-With-The-PLANET-BOTTLE-1361518.htm

Boreal Water Collection Announces Achievement of & Current Information & Status as a Precursor to an Aggressive Growth, Acquisition and Diversification Strategy
http://www.otcmarkets.com/stock/BRWC/news?id=23029&b=y

Boreal Water Collection, Inc. announces agreement for exclusive bottling rights with Athlade, LLC
http://www.otcmarkets.com/stock/BRWC/news?id=21517&b=y