SOURCE: Boreal Water Collection, Inc.

January 05, 2011 12:02 ET

Boreal Water Collection Takes a "Bigger Bite" as It Continues Multi Pronged Expansion Plans in New York and Tri-State Area

Boreal Increases Sales and Marketing Department Presence in Manhattan and Brooklyn as It Signs With a Well Known National Airport Retailer

KIAMESHA LAKE, NY--(Marketwire - January 5, 2011) - Boreal Water Collection, Inc. (PINKSHEETS: BRWC) has expanded its sales and marketing department by hiring two new sales executives. This is a continuation of its multi pronged growth strategy of increasing revenue both internally and externally through timely and well focused acquisitions of bottling plants and their spring water rights. The focal point of the recent additions will be the pursuit of new major accounts in the Brooklyn and Manhattan area of New York State. Maintaining marketing support and servicing existing clients will also be part of their mandate.

With the recent signing of a well known national airport retailer, Boreal will be providing all the client's promotional needs with a turnkey solution for their "house brand" label. This furthers BRWC's national distribution reach.

Boreal works vigorously to ensure total customer satisfaction, as can be attested by our wide range of private label water for such famous Tri-State area brands like NY2O, Fred Water, Athlade Water, Stewart Water, Big Chill Water for CVS Pharmacies, Crystal Lake Water for Rite Aid Pharmacies and NYCH20, and of course its trademarked "Leisure Time Spring Water."

Boreal will continue positioning itself to take advantage of being located 90 miles from New York City in the Catskill mountains.

Your brand our experience!

For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

References and Past News Releases:
Global Biotech Corp gives Boreal Water Collection an LOI
http://www.otcmarkets.com/stock/BRWC/news

Global Biotech Corp has its sight on Boreal Water Collection Inc. as GBC present Letter of Intent to acquiring the company and its assets.
http://www.otcmarkets.com/stock/GBIQ/news

Credadvise Inc. Is Now The Investment Banker For Global Biotech Corp As It Assigns a 50 Million Dollar Equity Line Of Credit
http://www.otcmarkets.com/stock/GBIQ/news

Interest Brews in Boreal Water Collection: Boreal Has Entered Into Formal Talks
Boreal Continues to Quench the New York and Tri-States Area "Thirst" for Award Winning Pristine Water Through "Leisure Time Spring Water" and All the Renowned Private Labelled Water Brands That It Bottles
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Interest-Brews-in-Boreal-Water-Collection-Boreal-Has-Entered-Into-Formal-Talks-1372220.htm

Boreal Water Sales to "Triple" as It Becomes a North American Bottler and Distributor of Private Labelled Water
Aggressive Growth, Acquisition Strategy Begun: Boreal Water Collection Becomes North American Bottler and Distributor Allowing Sales to Triple; Boreal Will Proceed With Friendly Takeover
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Become-National-Distributor-With-Multi-Phased-Eco-Friendly-Growth-1365911.htm

Boreal Water Collection to Become a "National Distributor," With Multi-Phased Eco-Friendly Growth Strategy
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Sales-Triple-as-It-Becomes-North-American-Bottler-Distributor-Private-Labelled-1367285.htm

Boreal Water Collection Enters Into Bold Eco-Friendly Partnership with The PLANET BOTTLE Corporation: "GREENEST Bottle on the Planet = Brand Power"
http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Enters-Into-Bold-Eco-Friendly-Partnership-With-The-PLANET-BOTTLE-1361518.htm

Boreal Water Collection Announces Achievement of & Current Information & Status as a Precursor to an Aggressive Growth, Acquisition and Diversification Strategy
http://www.otcmarkets.com/stock/BRWC/news?id=23029&b=y

Boreal Water Collection, Inc. announces agreement for exclusive bottling rights with Athlade, LLC
http://www.otcmarkets.com/stock/BRWC/news?id=21517&b=y