SOURCE: Boreal Water Collection, Inc.

January 18, 2011 08:00 ET

Boreal Water Collection Will Have a Banner Year as Sales Growth Projections Confirmed and Surpassed

Increased New York Sales Marketing Presence Sets in Motion Aggressive New Client Signing and Growth Strategy

KIAMESHA LAKE, NY--(Marketwire - January 18, 2011) - Boreal Water Collection, Inc. (PINKSHEETS: BRWC) announces that just in the first month of the first quarter, it is assured that it will more than double 2010 sales figures with the supply contracts that it is in the process of signing and that it has already signed a with new major clients (as recently announced). The recent hiring and increased New York sales marketing presence has provided the impetus and subsequent benefit, by setting in motion an aggressive new client signing and growth strategy.

By furnishing the promotional aspects with "house brand" labels, Private label bottled water has proven to be a powerful and effective method of publicity, as it combines a high quality, advertising message with the popularity of bottled drinking water. Consumers subsequently buy into the message with portable bottled water that repeats the brand proposition again and again, as users carry the bottle with them as they go on about their routines.

Boreal management will be disclosing new revenue guidance at the next quarterly report as it further extends its national distribution network.

For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

References and Past News Releases:

Boreal Water Collection Signs with OTG Management®, a National Operator of Award-Winning Restaurants and Takes a "Bigger Bite" at Airports

Boreal Proudly Hails Sales Agreement with Cibo Express®: Internal Sales Growth Projections Are on Track

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Signs-With-OTG-Management-National-Operator-Award-Winning-Restaurants-1379189.htm

Boreal Water Collection Takes a "Bigger Bite" as It Continues Multi Pronged Expansion Plans in New York and Tri-State Area

http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Takes-Bigger-Bite-as-It-Continues-Multi-Pronged-Expansion-Plans-1376109.htm

Global Biotech Corp gives Boreal Water Collection an LOI

http://www.otcmarkets.com/stock/BRWC/news

Global Biotech Corp has its sight on Boreal Water Collection Inc. as GBC present Letter of Intent to acquiring the company and its assets.

http://www.otcmarkets.com/stock/GBIQ/news

Credadvise Inc. Is Now The Investment Banker For Global Biotech Corp As It Assigns a 50 Million Dollar Equity Line Of Credit
http://www.otcmarkets.com/stock/GBIQ/news

Interest Brews in Boreal Water Collection: Boreal Has Entered Into Formal Talks

Boreal Continues to Quench the New York and Tri-States Area "Thirst" for Award Winning Pristine Water Through "Leisure Time Spring Water" and All the Renowned Private Labelled Water Brands That It Bottles

http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Interest-Brews-in-Boreal-Water-Collection-Boreal-Has-Entered-Into-Formal-Talks-1372220.htm

Boreal Water Sales to "Triple" as It Becomes a North American Bottler and Distributor of Private Labelled Water Aggressive Growth, Acquisition Strategy Begun: Boreal Water Collection Becomes North American Bottler and Distributor Allowing Sales to Triple; Boreal Will Proceed With Friendly Takeover

http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Become-National-Distributor-With-Multi-Phased-Eco-Friendly-Growth-1365911.htm

Boreal Water Collection to Become a "National Distributor," With Multi-Phased Eco-Friendly Growth Strategy

http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Sales-Triple-as-It-Becomes-North-American-Bottler-Distributor-Private-Labelled-1367285.htm

Boreal Water Collection Enters Into Bold Eco-Friendly Partnership with The PLANET BOTTLE Corporation: "GREENEST Bottle on the Planet = Brand Power"

http://www.otcmarkets.com/stock/BRWC/news
http://www.marketwire.com/press-release/Boreal-Water-Collection-Enters-Into-Bold-Eco-Friendly-Partnership-With-The-PLANET-BOTTLE-1361518.htm

Boreal Water Collection Announces Achievement of & Current Information & Status as a Precursor to an Aggressive Growth, Acquisition and Diversification Strategy

http://www.otcmarkets.com/stock/BRWC/news?id=23029&b=y

Boreal Water Collection, Inc. announces agreement for exclusive bottling rights with Athlade, LLC

http://www.otcmarkets.com/stock/BRWC/news?id=21517&b=y