SOURCE: Summer Infant, Inc.

Summer Infant, Inc.

February 12, 2015 09:47 ET

Born Free® Alleviates Bottle Making Woes With NEW Bottle Genius™

Innovative Solution, Inspired by Parents' Needs, Takes the Hassle Out of Preparing Baby Bottles

WOONSOCKET, RI--(Marketwired - Feb 12, 2015) -  Making certain your baby receives the nutrition they need can be time consuming when you have a newborn. From measuring out the correct formula to water ratio by hand, to heating the bottle to the precise temperature for baby, these are all real concerns parents face. The bottle making process is in need of an upgrade that takes the guess work out of measuring and warming a bottle. Born Free®, a world leader in baby feeding products and the first company to introduce a BPA-free bottle line, aims to deliver innovative parenting devices by advancing the technology of bottle preparation with the new Bottle Genius. The Born Free Bottle Genius is a one-stop formula station designed to prepare bottles at the perfect temperature in seconds, enabling parents to quickly and easily soothe their hungry baby.

Features Developed from Parents' Needs:

  • SmartScale Technology Helps Avoid Bottle Dilution or Over Concentration - This proprietary technology accurately portions out the precise formula and water measurements to create your baby's perfect bottle every time. 
  • Ounce per Ounce, the Most Customizable Bottle-Making Machine on the Market - This is the only formula system that dispenses bottles in increments of 2 to 10 ounces, including odd number ounce increments. This feature allows parents to easily adjust to their baby's changing feeding needs as they grow.
  • Warm Water on Demand Increases Efficiency and Cleanliness - It is time and energy efficient, only heating up water on-demand, while creating a perfect bottle in seconds. Moms surveyed felt that the Bottle Genius approach would be more hygienic than keeping the water tank always warm. The Bottle Genius also features a sanitization system, enabling parents to clean the device, removing 99.9% of household bacteria.
  • Intuitive Design is Faster and Easier for Mom, Dad and Caregivers - The system is large enough to make the many ounces of formula needed over multiple days for a baby, yet it's also compact and can be placed on the kitchen counter or in a baby's room. It even has a soft-glow light, allowing ease of use for nighttime feedings. 

"At Born Free, we pride ourselves on developing products that create a calm and nurturing feeding experience for parents and baby," said Jeff Doff, Product Marketing Director of Born Free. "With our extensive research and proprietary technology, we developed the Bottle Genius. Busy parents wanted a trusted product that makes bottle preparation as convenient as making a single-serve cup of coffee. We are thrilled that the Bottle Genius gives parents more peace of mind, and more time to bond with their babies instead of spending time on making bottles."

Consumers are already writing stellar online reviews. Here are a few comments about the Bottle Genius from real moms: One mom wrote, "This is definitely a game changer! . . . The best thing about this is the 3AM feedings are a breeze!" Another mom wrote, "I'd say this is leaps and bounds above any similar product on the market." Yet another Bottle Genius fan said, "I think it is a GREAT product for any parents or caregivers. I love that I don't have to worry about Dad or Grandparents measuring my baby's formula incorrectly or having the bottle be too warm. . . Love love love it!"

The Bottle Genius works with all major bottle brands and powder formula brands and is available now at select retailers, such as Buy Buy Baby, Amazon, and for a suggested retail price of $169.99. 

For more information on The Born Free Bottle Genius™ visit To watch the product video click here. Enter to win a Bottle Genius and 9 oz. 3-Pack Glass Bottles, here.

About Born Free 

Born Free, a leader in juvenile feeding products, introduced the first BPA-free baby bottle line in 2006 upon the company's inception. Born Free now distributes an innovative portfolio of feeding products worldwide for babies and toddlers, including: bottles, training and drinking cups, pacifiers, teethers, and more. Born Free was acquired by Summer Infant, Inc. in March 2011. Additional information about Born Free, including product information and details about colic awareness, can be found at: Join the Born Free community on Facebook at, Twitter at, Instagram at and Pinterest at

About Summer Infant, Inc.

Based in Woonsocket, Rhode Island, the company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products for ages 0-3 years, which are sold principally to large U.S. retailers. The company sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings and nursery furniture. For more information, visit:

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