SOURCE: Summer Infant, Inc.

Summer Infant, Inc.

March 04, 2014 09:00 ET

Born Free® Expands Product Portfolio With a Vast Array of Juvenile Feeding Accessories

The Company Recognizes Third Annual Colic Awareness Month With More Expert Content on Born Free's Dedicated Colic Site

WOONSOCKET, RI--(Marketwired - Mar 4, 2014) - Born Free®, a leader in premium infant feeding products and a bottle favorite among parents, is expanding its current line to help make feeding babies and toddlers easier than ever. Born Free is launching a beautiful line of bibs, burp cloths, natural muslin swaddling blankets, as well as a variety of convenient travel accessories, a handy nursing light, and a stylish nursing shawl. In addition, and in time for March's Colic Awareness Month, Born Free expands upon the content on its colic site, designed to assist parents with colicky and fussy babies.

"At Born Free, our primary focus is on the well-being of babies," said Carol Bramson, president and chief executive officer at Born Free. "Our mission is to create innovative products that help enhance families' every day moments. Feeding time provides an ideal opportunity for parents to strengthen the bond that they share with their babies. Our line of bottles, and feeding accessories, coupled with our expanding online content, helps reinforce that bond."

Born Free bottles have been shown to reduce gas and colic symptoms. The innovative ActiveFlow® venting system mimics breastfeeding, reduces ingestion of air, and helps make Born Free the most natural way to support breast and bottle feeding.

New items from Born Free include:

Calm Muslin Blankets
Naturally soft, Born Free Calm Muslin Blankets help swaddle babies for peaceful, safer sleep by eliminating loose bedding in the crib. The muslin fabric is made with 100% cotton and is breathable for comfort. The blankets, which are available in a variety of premium fashion options, can also be used as a cozy nursing blanket for baby.

Nursing Scarf
The Born Free Nursing Scarf allows mom the opportunity to be stylish and discreet when nursing in public. This soft comfortable fabric scarf has a neck opening, easily converting into a breathable shawl when it's time to feed baby. This fashionable piece is not only great for nursing, but for extended use as well with the ability to be worn many different ways for a new look every day!

Nighty Night Nursing Light
The Nighty Night Nursing Light is a mom-invented and award-winning lightweight night-light designed to clip onto clothing to make nighttime feedings easier. A soft glow allows mom to easily see so she can ensure proper positioning and latch in a darkened room without having to turn on bright lights. An adjustable timer and optional vibration alarm helps to track feedings by gently alerting mom when time is up. The Nighty Night Nursing Light is perfect for nighttime breast or bottle feeding -- and great for dads too when they have nighttime bottle duty.

Soft & Clean Bibs and Burp Cloths
Born Free's Soft & Clean Bibs and Burp Cloths are the perfect accessories for feeding baby. One side is made of soft muslin for wiping baby's face, and the other side is made of absorbent terry to keep clothing dry during feedings. The ergonomic shape of the cloths fit nicely over the shoulder or lap to keep caregivers clean while burping baby.

Travel Accessories
Born Free's newly introduced line of fashionable grey damask designed travel accessories are perfect for moms (and babies) on-the-go and includes: a pacifier pouch, snack bag and bottle insulator. The Born Free Pacifier Pouch is a compact pouch designed to hold up to two pacifiers, keeping them clean and ready for use, thus reducing germs. The Born Free Snack Bag is an eco-friendly, reusable pouch ideal for any snack or even a wet bib or burp cloth while on the move. The waterproof lining is BPA-free and wipes clean easily. The Born Free Bottle Insulator is perfect for keeping baby's bottles warm. The soft, durable material is easy to clean, while providing an easy to grip surface for baby's bottle.

Colic Awareness Month
In an effort to help educate and support parents of colicky babies, Born Free declared Colic Awareness Month in March of 2012. This year, in celebration of the initiative's third year, Born Free has expanded their support site at http://newbornfree.com/colicawareness with expert advice from Dr. Alan Greene, pediatrician, author, and renowned children's health expert. The resource also includes information and tips from lactation consultants, and real, everyday moms.

Additionally, the brand continues to support their colic pledge at http://www.newbornfree.com/takethepledge that was enacted for people to help a friend or family member who has a fussy or colicky baby. Those agreeing to the pledge would take the time, which could be as little as 10 minutes, to help parents by doing things such as: watching baby while mom takes a nap or a shower, bringing the family a home-cooked meal, or taking baby for a walk.

At the same time, Born Free is also enacting a Colic Awareness Month giveaway to support families with fussy babies by providing colic-easing products including bottles and swaddles. The sweepstakes will run through March 31st, and can be accessed at http://newbornfree.com/colicgiveaway.

The company will also offer breast pump adapters at no charge (shipping and handling to be paid by purchaser) to customers through the month of March, while supplies last. To place an order, visit: http://summerinfant.com/breastpumpadapter.

To learn more about Colic Awareness Month, and to read expert tips and real mom stories, visit: http://newbornfree.com/colicawareness.

For more information on Born Free bottles and the new line of products, visit: www.newbornfree.com.

About Born Free
Born Free, a leader in juvenile feeding products, introduced the first line of BPA-free baby bottles in 2006 upon the company's inception. Born Free now distributes an innovative portfolio of feeding products and accessories worldwide for babies and toddlers, including: bottles, training and drinking cups, pacifiers and teethers, feeding pillows and more. Born Free was acquired by Summer Infant, Inc. in March 2011. Additional information about Born Free, including product information and details about colic awareness, can be found at: www.newbornfree.com. 'Like' Born Free on Facebook at https://www.facebook.com/BornFreeBaby. Follow us on: Twitter @NewBornFree, Instagram @NewBornFree and Pinterest at http://www.pinterest.com/newbornfree.

About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products for ages 0-3 years, which are sold principally to large U.S. retailers. The company sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings and nursery furniture. For more information, visit: www.summerinfant.com. 'Like' Summer Infant on Facebook at https://www.facebook.com/summerinfant. Follow us on: Twitter @summerinfant, Instagram @summerinfant and on Pinterest at http://www.pinterest.com/summerinfant.

Contact Information