SOURCE: MC Basset, LLC

March 07, 2006 22:53 ET

Born of Frustration: MC Basset Announces 2nd Edition of Annual Domestic Beer Reference

ASBURY, NJ -- (MARKET WIRE) -- March 7, 2006 -- Ideas, it seems, spring from either passion or frustration, and the concept for "The Essential Reference of Domestic Brewers and Their Bottled Brands" (DBBB)™ was the result of a little of both.

Nearly four hundred pages long, "The Essential Reference of Domestic Brewers and Their Bottled Brands" (DBBB)™ is a first hard cover beer reference to index and detail all U.S. beer brewers and their bottled brands, with listings broken out alphabetically, by beer style, by geographic location, and by individual Brewery Portfolios.

"The concept for the book was the result of attending a beer festival at Waterloo Village here in New Jersey, back in 2004," said Michael Kuderka, Managing Member of MC Basset, LLC, the book's creator and publisher. "At the festival my wife Cathy and I watched passionate brewers fill countless foam-topped glasses and we were able to taste any number of fantastic beers, but when we attempted to find some of these bottled brands at our local retailers, we didn't have a great deal of success, " Kuderka continued.

"In some cases, we remembered the style of beer but not the brewery; in other cases, we knew the brewery but were not too sure about the exact brand. What was immediately certain, however, was that neither retailers nor I had a quick, easy way to satisfy my thirst for these new brands or to end my ongoing quest," Kuderka remembers. This experience began a new journey to create and to provide one nationally recognized reference, published annually, for all domestic breweries and their bottled brands.

The new book features a foreword from The Boston Beer Company's Founder Jim Koch, individual beer style descriptions, color and bitterness comparison pages, and state by state beer availability charts. The DBBB, and the companion web site, are designed for use by beer retailers, beer wholesalers, convenience stores, supermarkets, and restaurants, but will certainly be a much-sought-after resource for the beer enthusiast.

The Brewery Portfolio section of the reference features background information about each brewery and highlights the brewer's selected brands. This section in the reference contains the logos and labels of the individual breweries featured and it really stands out. Retailers see the Brewery Portfolio Section as a great source for beer brand shelf talkers and believe that the DBBB is a great tool to use with their customers and as a resource for finding new brands of beer.

"At launch, 'The Essential Reference of Domestic Brewers and their Bottled Brands' (DBBB)™ will be targeted to reach the over 35,000 U.S. retailers of beer," stated Michael Kuderka of MC Basset, LLC, the publisher of the resource, "and it should be a valuable tool for the retailer, when you consider that 89% of the retailers we surveyed told us that they were looking for new brands of beer."

"Our goal from the beginning has been to produce one nationally recognized reference of all domestic breweries and their bottled brands. For the beer producer, we believe that 'The Essential Reference of Domestic Brewers and Their Bottled Brands' (DBBB)™ will be a means for enabling market demand, through beer education and brand awareness building," concluded Kuderka.

"The Essential Reference of Domestic Brewers and Their Bottled Brands" can be purchased by going to DBBB web site at www.essential-reference.com. Each book purchase also allows for one year of access to the book's on-line companion. The on-line site is updated monthly.

About MC Basset, LLC:

MC Basset, LLC is the publisher and distributor of "The Essential Reference of Domestic Brewers and Their Bottled Brands" (DBBB)™. MC Basset, LLC is a limited liability company based in Asbury, New Jersey, and is managed by Michael S. Kuderka and Catherine A. Ench-Kuderka. For further information, visit www.mcbasset.com.

About The Book:

The book is set up in six sections:

--  Section I, is an Alphabetic Listing of U.S. Brewers. If you know
    exactly which brewery you are looking for, this is great way to start.
    
--  Section II, The Color and Bitterness Comparison Charts (in color), can
    be an even better way to begin when you are considering expanding your beer
    selection, or helping a consumer look for something new.
    
--  There are a wide range of beers available in the U.S. market, but
    seeing the similarities in the appearance and in the flavor between styles
    can encourage you or your customer to go beyond their current beer
    selection. These charts can help expand the variety of brands you currently
    offer or help the consumer expand the types of beer styles they currently
    enjoy.
    
--  Once a style has been selected, Section III opens with detailed
    descriptions of most of the styles from the color charts, Section III then
    moves into the Beer Style Index. The Beer Style Index allows you to see
    which breweries actually offer the beer styles that you have selected.
    
--  In Section IV, the book provides a Geographic Index so you get a
    better understanding of who is brewing in your area. In Section V, the
    Availability by State charts, lets you quickly see if the brewer you've
    selected distributes their brands in your state.
    
--  Section VI, "The Brewery Portfolio Section," is what we feel is the
    most exciting part of the book and one of the best reasons to register for
    the on-line companion (Don't worry, this is all part of the cover price).
    

Contact Information

  • For more information contact:
    MC Basset, LLC:
    Michael Kuderka
    (908) 537-6410

Multimedia