SOURCE: Borrell Associates

Borrell Associates

December 09, 2016 08:42 ET

Borrell Taps Local Media's "Best & Brightest" Leaders of Digital Strategy

NEW YORK, NY--(Marketwired - December 09, 2016) - Borrell Associates has tapped the "best and brightest" digital leaders in local media to be featured at its 8th annual Local Online Advertising Conference in early March. These leaders, according to Borrell, are the driving forces behind more than $3 billion annual digital ad revenue for their companies.

Keynoting the popular event at New York's Grand Hyatt will be Lauren Wiener, chair of the IAB and president of buyer platforms at Tremor Video; and Greg Stuart, global CEO of the Mobile Marketing Association. A virtual Who's Who in local media rounds out the agenda, including:

Jared Rowe, the new CEO of YP, generating more than $1 billion in digital advertising

Chip Perry, the chief architect of Autotrader.com who is now CEO of TrueCar

Ryan O'Hara, CEO of News Corp.'s Home Inc. and Realtor.com

Craig Smith, President & COO of IAC's fast-growing HomeAdvisor

Ezra Kucharz, former president of CBS Local Digital Media and now Special Advisor to CBS Corp.

Rob Weisbord, COO of Sinclair Digital Group

Robertson Barrett, president of Hearst Digital Media

Heather Monahan, CRO of Beasley Broadcasting

Chris Hendricks, Vice President of McClatchy Corp.

Tom O'Brien, VP and CRO of the nation's largest TV group, Nexstar Broadcasting

Tim Fagan, CEO of TEGNA's G/O Digital

"We've chosen people who've developed brilliant, rich strategies for their enterprises that snared more than $3 billion in digital revenue in 2016," said company CEO Gordon Borrell. "We've asked them to forget that and tell us how they plan to get the next $3 billion."

LOAC, now in its eighth year, draws more than 500 local media executives to the Grand Hyatt in New York each year. It's the largest gathering of local online media executives in North America. Past speakers have included Clay Christensen, Bob Garfield, Jeff Jarvis, Seth Godin and Jeff Hayzlett.

The conference will be held March 6-7 at the Grand Hyatt in New York City.

For information on LOAC, to see the agenda, or to register, visit www.borrellassociates.com/loac2017.

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