Bosch Unveils Vision Laundry Products in New "Anthracite" Color -- Available Only at Sears

HUNTINGTON BEACH, CA--(Marketwire - October 28, 2009) - Bosch announces that Sears is the only retailer in the U.S. to offer the Bosch Vision Anthracite color laundry pair with the exclusive EcoAction™ and AquaStop® leak protection features. Previously available only in white, these ENERGY STAR® qualified washers and dryers use advanced technology to make Vision the most energy and water efficient full-sized front-load washers in the U.S.

Vision laundry lets consumers achieve additional energy savings with the EcoAction option. This feature, available on all Vision washers and dryers, can further reduce energy use by up to 20% per wash load and 10% per dry cycle. In addition to tremendous energy savings, Bosch's AquaStop leak protection system prevents major water damage in the home in the unlikely event of a leak in the washer or its hoses.

"As more and more homeowners move laundry pairs out of the basement and into more visible spaces in their homes, the demand for beautifully designed washers and dryers has increased. Packaged in a modern dark slate color that complements a variety of design palettes, the new "Anthracite" Bosch Vision washer and dyer pair deliver superior efficiency, cleaning results and safety while bringing a new level of style to the laundry area," said Gotthard von Hundt, Sr. VP of Laundry at Bosch home appliances.

"Sears led the way with the introduction of designer colors in high-efficiency laundry. Today's announcement of Bosch's distinctive Anthracite color being available only at Sears is one more reason Americans should shop Sears first for their appliances," said Nolan Pike, vice president of home appliances for Sears Holdings.

Bosch Vision in Anthracite is available now at all Sears full-line stores and have a regular retail price of $1269.99 for the washer, $1159.99 for the electric dryer and $1229.99 for the gas dryer. The Vision products are also available in white 300, 500 and 800 Series side-by-side or stacked installation models. Vision washers have a regular price range of $949.99 to $1479.99 and $949.99 to $1439.99 for the dryer.

About Bosch

Bosch home appliances is part of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Known worldwide for raising standards in appliance efficiency and quietness, Bosch is the only U.S. appliance manufacturer with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. With U.S. headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. EcoSmart™, ActiveWater™, ActiveClean™, ActiveDry™, DynamicAir™, EcoSensor®, EcoAction®, AVS™, and AquaStop® are trademarks of BSH Home Appliances Corporation; all rights reserved.

For more information, visit www.bosch-home.com/us, or call 800.921.9622 to request a catalog.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Home Appliance

Sears is the nation's leading appliance retailer with the largest selection -- over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models -- that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center -- a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years. Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

Contact Information: Contact: Larry Costello Sears Public Relations 847.286.9036 larry.costello@searshc.com Jason Avila The Rogers Group (310) 552-4156 javila@rogerspr.com Heather Gordon The Rogers Group (310) 552-4123 hgordon@rogerspr.com