SOURCE: AGAR Supply Co., Inc.

AGAR Supply Co., Inc.

March 29, 2012 11:56 ET

Boston-Area Food Distributor AGAR Announces New Partnership With Nor'Easter Seafood

Two Boston Family Brands Come Together to Promote Premium Seafood and New Traceability of Product

TAUNTON, MA--(Marketwire - Mar 29, 2012) - New England Wholesale food distributor AGAR, product specialist for independent restaurants, retailers and other food service operators, has announced that Nor'Easter Seafood based in Boston will be one of the leading suppliers of seafood products marketed under the Nautifish Brand. The brand will also utilize new proprietary methods to help with the traceability and accountability of all fresh seafood under this brand name, not seen in this region.

Nor'Easter, a division of Legal Sea Foods, will supply AGAR a whole host of fresh seafood products including Haddock, Cod, Salmon, Tuna and more. Nor'Easter will be the exclusive packer of fresh seafood products under the Nautifish brand for both fresh seafood fillets and portion-controlled product.

One very important aspect of this new partnership is the ability to trace any product produced under this brand. With the use of labeling, restaurant operators or anyone in the foodservice industry can find out when the seafood was caught, who caught the product, what region it was caught in and when the seafood was prepared for packaging. That coupled with AGAR's Cold Chain Process make this one of the most stringent processes in the seafood industry today.

"I'm very pleased to be partnering with AGAR, a company that shares our high standards, to bring the freshest, highest quality fish to market," stated Roger Berkowitz, president and CEO of Nor'Easter Seafoods. "We are a seafood company, first and foremost, and a Nor'Easter / AGAR partnership enables us to positively impact a much broader guest experience."

With the recent focus on seafood labeling, packaging and overall quality especially in Massachusetts, this new traceable technology brings very good news to the restaurant operator and ultimately the consumer at the table. As AGAR moves millions of pounds of seafood each year through their Taunton, MA facility, traceability is an important focus for this brand.

"Our two families have a long-standing history in providing quality seafood to consumers in New England," states Karen S. Bressler, CEO of AGAR. "By partnering with Nor'Easter and the reputation of their parent company, Legal Sea Foods, we have once again showed our commitment to providing the best in seafood to restaurants around this region and their customers. And with traceability a mainstay of this brand, more operators will have the confidence to share these products with their customers."

The Nautifish brand was developed in 2009 to not only offer fresh, quality seafood products to New England restaurants and food retailers, but to help foster a greater awareness of the sustainability issues that affect our oceans. Nautifish seafood offers some of the best handpicked, high-quality seafood in the region and is featured in many independent restaurants and retailers. Nautifish products are delivered in recyclable or reusable packaging and any marketing products produced are made of sustainable materials. Partnering with Nor'Easter only furthers this commitment to the end user.

About AGAR:
AGAR Supply Co., Inc., based in Taunton, Massachusetts is New England's largest independent food distributor and the thirteenth largest in the United States. AGAR offers a wide range of solutions for the food service industry. The company is New England's premier supplier of meats, poultry, seafood and grocery items as well as dairy products, non-perishables, non food items, janitorial supplies and small wares. AGAR distributes popular national brands along with being the exclusive distributor of the Nautifish Seafood brand and the portion cut marinated meats and poultry brand Bullpen. Contact AGAR at 800-669-6040 or Follow AGAR at for advice and solutions to running a profitable restaurant.

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    David Greenwood