SOURCE: Paciolan


August 24, 2012 14:00 ET

Boston College Renews Partnership With Paciolan

Successfully Leverages CRM Solution to Enhance Donor and Fan Engagement, While Efficiently Streamlining Outbound Sales Efforts

IRVINE, CA and CHESTNUT HILL, MA--(Marketwire - Aug 24, 2012) - Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, announced today that Boston College has renewed its partnership with the company. With the renewal, Boston College will continue implementing all of Paciolan's industry-leading solutions, including its Customer Relationship Management (CRM) solution, which allows it to enhance its ticket sales and outbound sales efforts, while efficiently managing relationships with Eagle season ticketholders and donors. Boston College has been working with Paciolan since 1989.

"We've been working with Paciolan for more than 20 years and have a great partnership," said Gene DeFilippo, director of athletics, Boston College. "The company has a good understanding of our market and is always helping us develop strategies to increase sales and revenues. Their technology solutions help us to deliver an exceptional experience for our fans, season ticket holders and donors."

Boston College recently added Paciolan's CRM solution to enhance its ticket sales efforts, and efficiently manage season ticket holder relationships. The solution provides a 360 degree view of customers' ticketing, donation and purchase history, priority points, and preferences to enhance customer interaction and help maximize revenue potential.

"Paciolan's CRM solution will help take us to the next level of customer relationship building by allowing us to build upon current relationships with supporters, season ticketholders and donors," said Jim O'Neill, associate athletic director, ticket operations, Boston College. "By giving us the tools we need to keep up to date with their needs, we're able to better communicate with and serve them. We've also successfully leveraged Paciolan's CRM solution with our outbound sales efforts, including new season ticket holder sales, to generate incremental revenue."

"We are thrilled to be continuing our long-term relationship with such a thought-leading university as Boston College," Dave Butler, chief executive officer of Paciolan. "They have made great strides and achieved impacting success with their fans and season ticket holders leveraging leading technologies, which is very exciting. We look forward to helping them continue this trend and accomplish their future goals as well with our CRM solution."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. 

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