SOURCE: Boston Pizza

Boston Pizza

June 12, 2014 09:00 ET

Boston Pizza Celebrates Its Golden Anniversary by Giving Away 50 Pizza Parties

50th Anniversary Menu Brings Back Classic Favourites and Mouth-Watering New Dishes

MISSISSAUGA, ON--(Marketwired - June 12, 2014) - This summer Boston Pizza turns 50, and to celebrate, Canada's largest casual dining chain has launched a contest giving away 50 pizza parties (valued at $2,500) -- one for each of its 50 years serving Canadians. In addition, from now until August 17, Boston Pizza is serving up a special anniversary menu featuring classic favourites such as Popeye Pizza and the Sombrero Pizza, as well as new food innovations including Cubano Pizza, Californian BLT Pizza and the Chocolate Doughcano.

"For half a century, we've celebrated birthdays, winning goals, team championships and long weekends with our loyal guests," said Steve Silverstone, executive vice president of marketing, Boston Pizza International. "This summer we're excited to have our guests celebrate our big 5-0 with us."

The celebration began this week with the launch of the pizza party contest. Every in-store or takeout/delivery receipt includes a code which can be entered online at BPPizzaParty.com for a chance to win one of 50 pizza parties. Winners will have the chance to customize their party theme, choose the menu and invite up to 30 friends.

Boston Pizza's 50th Anniversary menu features two classic dishes: Popeye Pizza made with spinach, roasted garlic, mozzarella and feta cheese and the Sombrero Pizza, a Mexican-inspired combination of refried beans, crushed chilies, taco beef and mozzarella, topped with iceberg lettuce, fresh diced tomatoes, cheddar and a drizzle of ranch dressing. Brand new menu items include Californian BLT Thin Crust Pizza topped with mozzarella, bacon, balsamic-dressed arugula, fresh diced tomatoes and guacamole mayo; Cubano pizza, a sandwich-inspired pizza made with sliced ham, pulled pork, mozzarella, spicy honey mustard and red onions; Chocolate Doughcano, creamy chocolate mousse with chunks of cheesecake, caramel, toffee, pecans and almonds wrapped in Boston Pizza's signature pizza dough.

Guests can also toast Boston Pizza's 50th anniversary all summer long with a pint of Golden Anniversary Pale Ale specially crafted for Boston Pizza by Molson Coors or one of two new mojitos -- the Arctic Mojito with white rum, mint and fresh lime or Lemon Tea Mojito, a non-alcoholic mix of muddled lemon and fresh mint, iced tea and a splash of soda.

Guests will also have a chance to celebrate Boston Pizza's anniversary in stores on August 12, when all individual-size pizzas will be sold for $5 at all Boston Pizza locations across the country. 

"From heritage menu items to new innovations in pizza, a signature anniversary beer and $5 Indy pizzas on our birthday, we're giving guests the chance to celebrate with us throughout the summer in a big way," said Silverstone. "Then, we'll celebrate with them at their very own pizza party featuring Boston Pizza food and maybe even the epic Pizza Cake for a few lucky contest winners."

Today marks the launch of an integrated, national campaign, which includes a 30-second TV spot introducing fictional character Liz Falcon a Professional Pizza Party Planner. The commercial shows Liz Falcon demonstrating her pizza party planning prowess through a montage of over-the-top pizza parties. In addition to the 30-second spot, the integrated campaign includes online display ads, social media and public relations. Alongside TAXI Canada Ltd., which created and produced the creative, UM is executing the media strategy and High Road is leading public relations.

About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. In 2014 Boston Pizza celebrates 50 great years since opening our first location in Edmonton, Alberta in 1964. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit http://www.bostonpizza.com.

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