SOURCE: Boston Pizza

Boston Pizza

April 29, 2014 10:43 ET

Boston Pizza Launches GlutenWise Menu for Takeout and Delivery in Time for Celiac Awareness Month

MISSISSAUGA, ON--(Marketwired - April 29, 2014) - Catering to the needs of gluten-sensitive guests, Boston Pizza announced today that it is now offering its GlutenWise menu online for takeout and delivery. Demand for the GlutenWise menu in restaurants has been high since launching last year and now just in time for Celiac Awareness Month, guests can also enjoy their favourite items at home.

"At Boston Pizza we strive to ensure there is something delicious on our menu to accommodate different food sensitivities or dietary preferences," says Michael Gray, Director of Culinary and Executive Chef at Boston Pizza. "We are proud to offer GlutenWise options such as pizza and pasta, dishes that are traditionally off limits to gluten intolerant guests. GlutenWise is now available for our guests to enjoy in the comfort of their own home."

To help drive awareness of Boston Pizza's move to offer their GlutenWise menu online, guests can visit Boston Pizza in store or online and receive $2 off the purchase of a GlutenWise Pizza or GlutenWise Create Your Own Pasta until June 30.

"Roughly two million Canadians suffer from celiac disease or gluten sensitivity. There is no cure; the only treatment is a lifelong gluten-free diet," says Anne Wraggett, President, Canadian Celiac Association. "Everyone has the right to safe food, and we are excited that Boston Pizza is taking steps to provide for the gluten-free community. Having safe gluten-free choices when dining out enhances our quality of life."

Boston Pizza's GlutenWise menu includes GlutenWise fusilli and pizza crust, allowing guests to tailor their meal to their diet. For pasta, guests are able to choose the type of sauce, meat or cheese and for pizza, guests can start with a choice of cheese and then select from a variety of toppings. Other items include: Boston Pizza's Famous Oven-Roasted Wings, the Chopped Chicken Salad or the Lemon-Baked Salmon Filet.

About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 350 restaurants in Canada. In 2014 Boston Pizza celebrates 50 great years since opening our first location in Edmonton, Alberta in 1964. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.

About Canadian Celiac Association

The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life.

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