Boston Pizza International Inc.

Boston Pizza International Inc.

July 12, 2005 11:15 ET

Boston Pizza Opens First Quebec Restaurant; More Than 40 Outlets to Open in Next Five Years

RICHMOND, BRITISH COLUMBIA--(CCNMatthews - July 12, 2005) - Boston Pizza International Inc., the No. 1 casual dining chain in Canada, opened the doors today to its first restaurant in Quebec.

The Laval store is the first of five Boston Pizza restaurants set to open this year. Outlets in Saint-Bruno, Saint-Jerome, Brossard and Quebec City are scheduled to open in the fall of 2005.

"We view our entry into the Quebec market as a strategic milestone for Boston Pizza, since this province is the second largest in terms of foodservice sales in Canada," says Mark Pacinda, president of Boston Pizza International. "Today's opening follows two years of extensive market research in Quebec and the establishment of a regional office. We're launching with a menu that has been tailored to meet the unique tastes of the Quebec consumer."

The new restaurant, located on Saint-Martin Blvd. in Laval, will be operated by general manager Christopher Wells and employs 100 people. It also will serve as a corporate training centre where all Quebec franchisees and managers will be trained on Boston Pizza systems and operations.

As part of Boston Pizza's commitment to franchisee profitability and success, a regional office opened in Laval in 2004 to provide Quebec franchisees with on-the-ground support. The development in the province is lead by executive vice president Wayne Shanahan, who brings extensive chain restaurant experience in Quebec and across North America.

In 2006, seven more Boston Pizza locations will open in Quebec including Granby, Sherbrooke, Anjou, Vaudreuil, Bernieres, Sainte-Julie and Duvernay - representing an additional investment of more than $14 million. By 2010, Boston Pizza plans to have 40 - 45 restaurants operating in Quebec.

Boston Pizza features two concepts under one roof - a dining room and a sports bar, making it the perfect place for families, sports teams, groups of friends and couples to meet and mingle over great food.

Boston Pizza restaurants in Quebec will offer more than 100 menu items including a unique selection of gourmet pizzas, mouth-watering pastas, and a wide variety of appetizers, ribs, meal-size salads, sandwiches and desserts, as well as Quebec favourites such as poutine, La Quebecoise Pizza and sugar pie.

Boston Pizza International Inc. has more than 200 restaurants in Canada, with 2004 sales in excess of $435 million. The company has been recognized as one of Canada's 50 Best Managed Companies Platinum Club members. Boston Pizza International Inc. is headquartered in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec to support its expansion. For more information, visit www.bostonpizza.com.

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