Boston Pizza International Inc.

Boston Pizza International Inc.

March 28, 2005 07:30 ET

Boston Pizza's Customers Show They Have Heart; $220,000 Raised for Heart and Stroke Foundation: Breaks All-Time Record


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: BOSTON PIZZA INTERNATIONAL INC.

MARCH 28, 2005 - 07:30 ET

Boston Pizza's Customers Show They Have Heart;
$220,000 Raised for Heart and Stroke Foundation:
Breaks All-Time Record

RICHMOND, BRITISH COLUMBIA--(CCNMatthews - March 28, 2005) - Boston
Pizza restaurants across Canada raised $220,000 for the Heart and Stroke
Foundation of Canada through their 13th annual Valentine's Day campaign
- far exceeding the fundraising goal of $150,000.

The campaign raises funds through the sale of heart-shaped pizzas and
red paper hearts. One dollar from the sale of each heart-shaped pizza
and paper heart goes to the Heart and Stroke Foundation.

"This year's Valentine's Day campaign raised nearly one and a half times
the amount we expected," said Mark Pacinda, President of Boston Pizza
International Inc. "We are incredibly proud of the success of this
campaign, which has now raised more than $1.5 million for the Heart and
Stroke Foundation of Canada since 1990."

"Boston Pizza sells more pizzas on Valentine's Day than any other day of
the year," said Pacinda. "We'd like to thank our customers who have
supported this campaign year after year and for helping such a great
cause."

"Boston Pizza has been an incredible supporter of the Heart and Stroke
Foundation over the past 13 years," said Bobbe Wood, CEO of the Heart
and Stroke Foundation of B.C. & Yukon. "The money raised will help fund
important research, health promotion and advocacy programs across the
country and will benefit the lives of thousands of Canadians."

The Heart and Stroke Foundation is one of the many charities that Boston
Pizza supports through the Boston Pizza Foundation, which raises funds
for people of all ages living in and with difficult circumstances
throughout Canada. On a national level, the Foundation also supports
Kids Help Phone and the Juvenile Diabetes Research Foundation. Since
1990, the Boston Pizza Foundation has raised more than $3.7 million for
these and other local charities across the country.

Boston Pizza International Inc. has more than 195 restaurants in Canada,
with 2004 sales in excess of $430 million. The company has been
recognized as one of Canada's 50 Best Managed Companies Platinum Club
members. Boston Pizza International Inc. is headquartered in Richmond,
B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec
to support its expansion. For more information, visit
www.bostonpizza.com.

About the Heart and Stroke Foundation of Canada:

The Heart and Stroke Foundation (www.heartandstroke.ca) is a leading
funder of heart and stroke research in Canada. The Foundation's mission
is to improve the health of Canadians by preventing and reducing
disability and death from heart disease and stroke through research,
health promotion and advocacy.

La Fondation des maladies du coeur (www.fmcoeur.ca) est un des
principaux bailleurs de fonds de la recherche cardiovasculaire et
vasculaire cerebrale au Canada. La mission de la Fondation consiste a
ameliorer la sante des Canadiens et des Canadiennes, en favorisant la
recherche, la promotion de la sante et les representations en faveur de
la sante afin de prevenir et de reduire les invalidites et les deces dus
aux maladies cardiovasculaires et aux accidents vasculaires cerebraux.

To view the photo accompanying this press release please click on the
following link: http://w5d.ccnmatthews.com/bostonpizza/index2.html

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