December 20, 2010 12:45 ET

Boston Red Sox Go Live With Advanced ProVenue® Ticketing Platform From to Process First Public On-Sale for 2011 Season

COSTA MESA, CA--(Marketwire - December 20, 2010) - -- a leading global provider of integrated, high-performance ticketing solutions -- recently converted the Boston Red Sox to ProVenue, the industry's most technologically advanced ticketing platform. The Red Sox upgraded to ProVenue for state-of-the-art features including the system's ability to facilitate high-volume transactions with optimal speed and efficiency, and the technology platform's flexible open architecture, allowing for additional applications, data management programs, and features from and other third parties -- including a best-in-class virtual waiting room -- to be easily integrated at any time.

"We are extremely pleased with the performance of ProVenue, and have great confidence that the system will meet all our consumer facing ticketing needs, as well as support our organization internally," says Ron Bumgarner, Senior Vice President, Ticketing, the Boston Red Sox. "We have already received positive feedback from fans on the new and improved virtual waiting room, and are tremendously excited about our partnership with the team, and their outstanding attention to detail."

A member of Major League Baseball's American League Eastern Division, the Boston Red Sox went live with ProVenue on December 11th for the first public on-sale date for tickets for the upcoming 2011 season. 

In the first hour of the onsale, ProVenue facilitated 32-percent more ticket transactions than during the time period last year. The day's robust business was executed without incident.

An unprecedented number of fans passed through ProVenue's "First In, First Out" (FIFO) virtual waiting room, the best in the industry. Customers are automatically filed in a queue in the order in which they entered, and have the extra advantage of being advised as to expected wait time. In addition to this equitable and orderly process, the virtual waiting room also allows ticket buyers to check inventory for alternate game dates while in queue.

"We couldn't be more satisfied that the Boston Red Sox organization's out-of-the-gate-experience with ProVenue was so successful for them," says John Walker, President and CEO, "It is a pleasure to be this outstanding club's technology partner as we continue to expand the functionality and features of ProVenue in service of our clients."

Select 2011 home games are still available for purchase in April, May, and September while supplies last by phone at (877) RED-SOX9 or online at The remainder of the 2011 regular season tickets for Red Sox home games will go on sale on a date to be announced after the first of the year.

About is a leading provider of fully integrated event ticketing technologies, solutions, and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive web-based suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. A privately held subsidiary of MLB Advanced Media, LP, since 2005, is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and around the world. The company also sells tickets directly to consumers at

Contact Information

  • Media Contact:
    Chaeli Walker
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