SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

February 02, 2012 10:08 ET

Boston Red Sox Outfielder Darnell McDonald Becomes Official RYU Athlete

LAS VEGAS, NV--(Marketwire - Feb 2, 2012) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), http://www.respectyouruniverse.com/, announced that Boston Red Sox Outfielder Darnell McDonald has joined RYU to become the latest professional athlete to represent the quickly growing premium high performance apparel brand. McDonald, who became a part of the Boston Red Sox organization in 2010, is the third official RYU athlete on the elite professional athlete roster for RYU in addition to Top UFC Welterweight Jon Fitch and 2011 Mr. Olympia Phil Heath.

McDonald will be engaged in an off-field apparel and product endorsement deal with RYU and was selected by RYU for his alignment with RYU's core values of respect, strength, honor and sustainability, his Warrior Ethic* as a professional athlete and ability to share the brand message to athletes in all sports with his weekly incorporation of Mixed Martial Arts in his training routine.

"We are pleased and excited to have Darnell join the RYU family. Through Darnell's continued pursuit of respect, honor and strength he has been able to achieve the highest levels of professional athletics," commented John Wood, RYU President. "Darnell's incorporation of Brazilian Jiu-Jitsu into his workout regimen allows him to speak to the Mixed Martial Arts inspired athlete and to the value of MMA training in all major athletic sports."

McDonald began his Major League Baseball (MLB) career in 1997 when he was selected in the first round (26th) of the amateur draft by the Baltimore Orioles and later played for the Minnesota Twins and Cincinnati Reds. In 2008, McDonald was chosen to represent the International League in the Triple-A All-Star Game prior to joining the Boston Red Sox organization in 2010.

With the Boston Red Sox, McDonald became the 9th player in the organization to hit a home run in his first at-bat and only the third person to pinch hit for the Red Sox and have his first hit be a home run. In the same game, McDonald also became the first ever member of the Red Sox to collect a game-ending RBI in his debut with the club. Most recently in 2011, McDonald made the Opening Day roster for the Red Sox and served as a utility outfielder.

"I connected with RYU immediately, their concept of an internal warrior is exactly in-sync with my own personal beliefs of what an athlete should be," said Darnell McDonald about joining RYU. "I've been playing professional baseball for years and often battle with the mental games that it entails. Within each battle, I try to search out the lessons in resilience and sprit and remind myself that the real battle is within me. Each day that my mind, body and spirit grow stronger, so does my inner warrior."

Made with both performance and style in mind, RYU was created specifically to enhance the athlete's overall performance and need to excel at their sport. All RYU apparel items and products are made from the highest quality fabrics, comprised of up to 90% organic and/or recycled materials to maximize performance, comfort and style. RYU's unique style is one that will transcend the sport itself by reflecting the art of athletics and creating apparel and product based on the respect that each sport and athlete deserves.

Since their launch in September 2011, RYU has become an official event sponsor of the UFC. For more information on RYU visit http://www.respectyouruniverse.com or call +1-888-455-6183 ext. 101.

*Warrior Ethic
It is essential to keep the spirit of the warrior in mind twenty-four hours a day, whether walking, standing still, sitting down or reclining. Never forget it. When opposing armies faced each other on the battlefield, the strongest Samurai would dismount and step forward to recite their ancestry and previous feats of arms. The two armies would then shoot their bows in a general exchange of arrows, after which Samurai would seek out a suitable opponent to engage in single combat -- it would be dishonorable for a Samurai to fight a warrior of lesser standing than himself. This was the ideal to which Samurai warriors aspired. During the ancient period, armor was a symbol of belonging to a higher Samurai clan and worn with pride. Its many parts, details and lucky symbols formed a meticulous, integrated whole, the aesthetics of which were given close attention. Combat equipment for higher-ranking samurai formed works of art. Soldiers were supposed to resemble demons, so their appearance had to be frightening. Their armor was decorated with images of dragons, tigers and insects, or beautiful patterns.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

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