SOURCE: Wireless Ronin Technologies

Wireless Ronin Technologies

March 04, 2013 11:41 ET

Boston University Introduces Wireless Ronin Digital Menu System at Newly Renovated Food Court

MINNEAPOLIS, MN--(Marketwire - Mar 4, 2013) - Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies solutions provider, has installed a fully automated digital menu system at Boston University's new main dining facility, Fresh Food Company at Marciano Commons, which sits at the center of the new $65 million, 120,000 square foot Center for Student Services.

The airy, two-level dining common area has the capacity to seat more than 1,000 guests and is surrounded by a dozen different food stations serving a variety of inventive dishes, as well as traditional BU favorites. The facility replaces four antiquated dining halls on the East Campus and is modeled after others across campus, where food is prepared in open kitchens. Making it all possible and cost-effective is a RoninCast® software-powered, fully-automated digital menu system that displays day-part menus on large flat-panel screens.

Deployed in partnership with leading food services provider, ARAMARK, Wireless Ronin's digital menu integrates seamlessly with Boston University's FoodPRO management system. The system programmatically scales and displays appropriate menu items and nutritional information depending on the time of day and total items being offered at that time. The systems also provide relevant nutritional information. This streamlined, automated and highly flexible system reduces labor to manage menu systems and adds flexibility to change or update any menu in real time.

"This deployment with ARAMARK at Boston University demonstrates the unique flexibility and management capability of our RoninCast software," said Scott Koller, president and CEO of Wireless Ronin. "Seamlessly integrating our digital menu solutions with Boston University's existing food management infrastructure was a key factor in securing this deployment. While this new facility has experienced a much larger draw of guests than originally estimated, the university has maintained its overall labor costs, some part of which may come from deploying the RoninCast software powered menu board system. This installation now serves as an ideal model for other universities around the nation looking to control costs while also improving their food service operations."

About Boston University
Founded in 1839, Boston University is an internationally recognized institution of higher education and research. With more than 32,000 students, it is the fourth largest independent university in the United States. BU contains 16 colleges and schools and a number of multi-disciplinary centers and institutes which are central to the school's research and teaching mission. For more information, visit

ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. The company is recognized as one of the "World's Most Ethical Companies" by the Ethisphere Institute, one of the "World's Most Admired Companies" by FORTUNE magazine and one of America's Largest Private Companies by both FORTUNE and Forbes magazines. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 250,000 employees serving clients in 22 countries. For more information, visit

About Wireless Ronin Technologies
Wireless Ronin Technologies (WRT) (NASDAQ: RNIN) ( is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and/or improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT has led the digital signage industry by providing cutting-edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on!/wirelessronin. Like us on Facebook under Wireless Ronin Technologies, Inc.

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