Boston's Longfellow Benefits Joins M Financial Group

BOSTON, MA--(Marketwire - September 5, 2007) - Longfellow Benefits has become a Member Firm of M Financial Group. The affiliation allows the company to provide a broader range of specialized products and services to its corporate and individual clients.

Boston-based Longfellow Benefits is an insurance brokerage and consulting firm specializing in qualified retirement plans, employee and executive benefits, and life insurance for estate and succession planning. M Financial Group is a nationwide organization of independent insurance, investment and executive-benefit firms serving affluent individuals and Fortune 1000 companies.

"Through our joint-venture work, we've had the opportunity to experience the power of M Financial -- its differentiation, expertise, scale and culture," said Joseph M. Gray, Longfellow's managing partner. "As a Member Firm, we'll be able to access resources that will strengthen our business and our industry relationships, and enhance our ability to deliver superb service and innovative products designed for our clients."

Longfellow Benefits' team of 25 professionals is led by founders Craig S. Cerretani, Gray, Philip G. LeBlanc and Kenneth P. Stanger. Founded in 1999, the company has emerged as a leader in the financial services marketplace by delivering outstanding customer service and strategic advice to clients. Longfellow was ranked as one of the "Best Places to Work" by the Boston Business Journal in 2006 and 2007. Web: www.longfellowbenefits.com.

"Craig, Joe, Philip and Ken lead a dynamic company strongly aligned with the culture of M Financial and well positioned for growth," said Fred H. Jonske, president and chief executive officer of M Financial Group. "We look forward to supporting Longfellow Benefits -- and their team of skilled professionals -- with the resources necessary to expand their business and enhance the services they offer to clients. It is a great pleasure to welcome Longfellow Benefits to the M Community."

With over 115 Member Firms, M Financial Group is one of the nation's leading financial services design and distribution companies. Since 1978, M Financial's network of independent insurance, investment, and executive benefit firms has served the needs of ultra-affluent individuals, corporate executives, successful entrepreneurs, and Fortune 1000 companies. For more information about M Financial Group, please visit www.mfin.com.

Contact Information: Contact Information: Joseph Gray Longfellow Benefits 617.351.6018 jgray@longfellowbenefits.com Henry Stimpson Stimpson Communications 508-647-0705 Henry@StimpsonCommunications.com