Boughton Law Launches New Website and Corporate Identity

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 20, 2012) - Boughton Law, a locally owned Vancouver-based law firm, is pleased to officially unveil its new corporate brand and website today. The new brand and website reflect the Firm's West Coast roots and values.

Jim Coady, Chair of the Board of Directors, comments:

"Building a brand takes a vision and means more than creating a new logo. It is important to understand who you are and what your clients value the most. We focused on our strengths and centered our brand strategy around a unique positioning statement, which showcases our culture and the approach we take practicing law." Our new positioning statement:

At Boughton Law we do things differently. Like you, we work smarter, make the complex simple and are driven by our entrepreneurial spirit. Bound by innovation, not tradition, we continue to redefine the way we practice law. We are uniquely West Coast.

Based on our core values, we developed a brand and website that combines our highly professional and client focused approach with a crisp and contemporary design. We are excited about the results and invite you to explore our new brand and website at www.boughtonlaw.com.

Boughton Law is a locally owned Vancouver-based law firm. We offer a full range of legal services regionally through our downtown office and globally through MERITAS (http://www.meritas.org/), an international network of mid-sized law firms. We strive to deliver the highest quality legal work and service to our clients; to be accessible, efficient and responsive; to find practical and effective solutions; to communicate clearly; and to conduct ourselves with honesty and integrity.