SOURCE: Affinia Hotels

Affinia Hotels

September 15, 2011 17:24 ET

Boutique Hotel Company Affinia Hotels Is #1 in Customer Satisfaction Among Upper Upscale Hotels, According to Market Metrix Hospitality Index

Boutique Hotel Brand Rises Above the Competition With Highest Score for the Category in 'Q2

NEW YORK, NY--(Marketwire - Sep 15, 2011) - Affinia Hotels, a boutique hotel company with seven properties in midtown Manhattan, Chicago and Washington, D.C., is #1 in customer satisfaction among upper upscale hotels in Q2 (the company scored 94.8 out of 100, up 10 points from 2010 year-end results). This was revealed in the Market Metrix 2011 Second Quarter Hospitality Index, the largest and most in-depth measure of hotel and casino performance available, based on 35,000 customer reviews.

Affinia Hotels is dedicated to providing guests with 'comfort by design,' and that promise is reflected in the services and amenities featured on Affinia's website (My Affinia, Hotel Special Offers) and onsite at each hotel (manager's receptions, signature drink at check-in, and unique city-centric partnerships). Guests traveling for business or pleasure have different needs and Affinia Hotels offers something for all types of travelers: a guitar for down time, a yoga mat for training time, Wi-Fi for crunch time and more.

"We are thrilled to see Affinia Hotels at the top of the list," said John Moser, chief brand and marketing officer for Denihan Hospitality Group, Affinia Hotels' parent company. "Our approach to the guest experience is based on service, and we train our associates to recognize non-verbal cues from guests. We know comfort means different things to different people so we customize each guest interaction to promote an overall feeling of comfort."

Affinia Hotels (www.affinia.com) is operated by Denihan Hospitality Group, a privately-held hotel management company with more than 50 years of hospitality management expertise.

Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. The annual MMHI Awards are coveted by lodging and travel enterprises around the world. These benchmarks, delivered through our flagship product Customer Metrix, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10 percent and other classifications. For more information, visit www.marketmetrix.com.

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