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Bowker and MBS Textbook Exchange Announce Partnership to Trade Bibliographic and Textbook Demand Data
Data Exchange to Strengthen Bowker's PubTrack(TM) Higher Education Product, Giving Textbook Publishers Unprecedented Vision Into Higher Ed Market Trends
| Source: R.R. BOWKER
NEW PROVIDENCE, NJ--(Marketwire - September 12, 2007) - Bowker, the global leader in
bibliographic information management, and MBS Textbook Exchange, the
industry leader in wholesale textbook distribution, announced they have
entered into an exclusive agreement in which the two companies will partner
with each other to provide complementary data streams that will connect
higher education publishers with textbook retailing trends and retailers
with reliable bibliographic information.
The first phase of this joint initiative is designed to integrate Bowker's
higher education point-of-sale database with the textbook demand data
previously offered through MBS' Textbook Demand Information System (TDIS).
This will allow publishers unprecedented vision into what specific
textbooks and academic materials are being ordered and how many are being
sold.
A second phase of the partnership will include the co-development of an
enhanced Textbook Management System, exclusive to MBS, focused at retailers
of college textbooks. More details on this initiative will be announced
later this year.
"This is a terrific partnership because it allows both companies to draw
from our respective core competencies to create a robust offering for the
college textbook marketplace that neither one of us could create on our
own," said Kelly Gallagher, general manager of the business intelligence
unit for Bowker. "As a developer of best-of-breed business intelligence
tools, Bowker will have the benefit of expanding our product for the
important higher education publishing market."
According to Gallagher, the new "demand data" from MBS will be integrated
with Bowker's PubTrack Higher Education, a web-based business intelligence
tool for higher education publishing professionals. PubTrack Higher
Education is Bowker's sales analysis resource for the higher education
market that provides timely and accurate data regarding textbook sales,
tracks books-in-use on college campuses nationwide, and analyzes market
share data in ways that matter to publishers.
"For the past seven years, our TDIS platform has provided publishers with a
window on accurate research that can be used by editors, marketing
managers, inventory analysts and other professionals whose job requires
them to know what titles are in demand in the college market," said Dennis
Flanagan, Chief Executive Officer at MBS Direct. "This partnership with
Bowker will allow us to work together to deliver the most robust business
intelligence resource ever offered to higher ed publishers."
As for the textbook retailers, according to Flanagan, the enhanced Textbook
Management System will introduce efficiencies that can only be gained by
providing retailers direct access to the largest source of bibliographic
information, Books-in-Print. "We're excited about expanding our TA2
Textbook Management System as well as our Insite internet commerce
solutions," said Flanagan. "Providing efficiencies to college retailers is
an important part of our business and is good for the industry as a whole."
About Bowker
Bowker is the world's leading source for bibliographic information. The
company provides searching, analytical, promotional, and ordering services
to publishers, booksellers, libraries, and patrons through national and
international brands, including: Books In Print®, Global Books In
Print®, Syndetic Solutions™, Pubnet®, PubEasy®, PubTrack™ and
more. In the U.S., Australia and Puerto Rico, Bowker is also the exclusive
ISBN and SAN Agency and a DOI registration agency for the publishing
industry. Bowker is headquartered in New Providence, New Jersey, with
operations in East Grinstead, England, and Port Melbourne, Australia. For
more company details, please visit www.Bowker.com.
About MBS Textbook Exchange
Since its inception in 1973, MBS Textbook Exchange has become the industry
leader in wholesale textbook distribution, bookstore management systems,
and digital textbook solutions. MBS serves more than 4,000 academic
institutions nationwide and processes more than 12 million used and new
textbooks in our warehouse annually. In our more than 30 years as the
standard-bearer, MBS has earned a peerless reputation for excellence and
innovation. We are committed to bringing our partners and customers the
absolute best in service, support, and savings. For more information,
please go to www.mbsbooks.com