SOURCE: DigitalPost Interactive

February 21, 2008 05:00 ET

BowTie Teams With DigitalPost Interactive to Launch Premium Online Service for Pet Lovers

America's Largest Print and Online Pet Publisher to Offer Custom Dog-Themed Versions of to Its Broad Consumer and Retail Audience

IRVINE, CA--(Marketwire - February 21, 2008) - DigitalPost Interactive (OTCBB: DGLP) (, provider of user-friendly Web platforms for digital media sharing and social networking (Web 2.0) and BowTie, Inc. -- America's leading producer of pet magazines and online properties with more than 50 publications -- announced today a new partnership to market premium, dog-themed versions of to BowTie's vast audience of pet enthusiasts. Offered through BowTie's most popular online property, the premium sites will retail for between $4.95 and $11.95 a month, giving dog lovers a fun and exciting new way to share their passion with photos, videos, chat rooms, stunning flash templates, and much more.

"The pet market is hot, with Americans now spending more than $41 billion on their pets every year, double what they spent 10 years ago," said Michelle Williams, director of internet marketing for BowTie, Inc. "With more pet owners spending more money than ever before, this is the ideal time to launch a service like this to our pet-loving audience. We're very excited about giving our customers a compelling new way to share the joys of pet ownership online, and look forward to working with DigitalPost Interactive to continue delivering an exceptional online experience for pet lovers around the world."

Launching in the second quarter of 2008, the new premium subscription service will empower even the most novice internet users to create their very own beautiful pet websites where they can enjoy full-screen slideshows, beautiful animated displays, large-screen videos, share stories, communicate with family and friends and much more. And with DigitalPost Interactive's signature user-friendly tools, users can personalize their sites instantly with one of our charming new flash templates featuring a wide range of styles and breeds that are sure to dazzle any pet enthusiast.

"Partnering with BowTie gives us direct access to an extremely passionate audience whose pets are truly a part of their family," said Michael Sawtell, Chief Executive Officer, DigitalPost Interactive. "We're proud to give these consumers stunning new ways to show off their best pet moments with family and friends, and are looking forward working with BowTie on this exciting new project."

About DigitalPost Interactive

DigitalPost Interactive is a SaaS (Software as a Service) and application provider that delivers B2B and B2C digital media-sharing solutions that are both easy to offer and easy to use. The company's visually stunning, user-friendly Web 2.0 technology gives consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and rebrandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites and, please visit

About BowTie

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders, and pet professionals worldwide. For more than 3 decades, BowTie, Inc. has provided up-to-the-minute information and lively entertainment focused specifically on cats, dogs, birds, horses, reptiles, fish and ferrets -- all packaged in colorful, contemporary, high quality magazine formats.

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding our future financial performance or results of operations, including expected revenue growth. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that would cause actual results to differ materially from those projected or suggested in the forward-looking statements can be found in the reports that we have filed with the Securities and Exchange Commission.

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