September 24, 2007 08:30 ET

Boxalino, a Swiss high-technology company, appoints Mr. Jeff Parsons

Attention: News Editor, Tech/Telecomm Editor, World News Editor ZURICH, SWITZERLAND--(Marketwire - Sept. 24, 2007) - Erick Caron, CEO of Boxalino, is pleased to announce the nomination of Mr. Jeff Parsons effective September 17th, 2007, as Vice President Sales, for the North American region.

Mr. Parsons joins Boxalino after having held successive presidency and senior business development positions in North America for innovative E-commerce companies, most notably in the domains of travel and marketing. His 15 years in the trenches experience has lead him to be an expert in the business development of innovative high-tech companies. Mr. Parsons also has a highly developed expertise in both IT and marketing, and speaks English and French.

"Mr. Parsons brings with him a very important expertise in the business development process of complex technologies providing high added-value, which will immediately facilitate our penetration in the North American region, our global sales positioning towards the E-commerce industry and the development of long term alliances with worldwide leaders of our industry." said Erick Caron.


Founded in 1996 and headquartered in Zurich, Switzerland, Boxalino is a high-technology software company offering advanced software development tools and technologies in the fields of intelligent search, customer care, personalization and profiling. Boxalino's customizable proprietary technology suite is now widely adopted across multiple government and industry stakeholders in Europe.

At Boxalino our objective is to improve our customer's E-Business profitability and time-to-market for both online and brick-and-mortar industry verticals like call-centers, E-Commerce portals and other retail trade industries.

To address the local needs of our global customers, Boxalino has established R&D and business development subsidiaries in the Asia Pacific (Beijing, P.R. China) and North America (Montreal, Canada) regions.

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Erick Caron
Chief Executive Officer
+41 79 648 0565

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