SOURCE: Boxever


October 20, 2015 10:00 ET

Boxever Appoints Frank McCracken as Vice President, Customer Success

Former Marketo, Executive Is the Latest Personnel Win for Boxever

DUBLIN, IRELAND and BOSTON, MA--(Marketwired - Oct 20, 2015) - Boxever, the predictive marketing and customer intelligence platform for travel companies, has hired Frank McCracken as Vice President, Customer Success. McCracken, a savvy sales and operations leader with more than 20 years of experience in software as a service companies, joins Boxever after years of serving in leadership roles at Marketo, Appirio, SaaSPoint and Salesforce.

"Effectively managing customer experience and success is vital to the long-term growth of our company," said Dave O'Flanagan, CEO and co-founder of Boxever. "Frank's experience overseeing activities and outcomes across the customer lifecycle will help ensure that our customers receive the best service and business value possible from their partnerships with Boxever."

In this newly created role, McCracken will oversee key areas including customer on-boarding, implementation, support and satisfaction. McCracken will also be responsible for increasing retention and driving new business through advocacy programs.

"Boxever's customers are at the forefront of improving customer experience through the use of big data analytics, customer intelligence and predictive marketing," said McCracken. "I'm eager to join the team and help our customers derive the most value possible from Boxever's platform, enabling them to continue to lead and drive change within their industries."

McCracken is the latest personnel win for the Boxever team, joining notable hire former Skype CFO Laura Shesgreen.

For more information on how Boxever helps retailers and travel companies improve customer acquisition, retention and conversion rates while creating a stronger and more personal customer experience, visit

About Boxever
Boxever's predictive marketing platform helps airlines, online travel agents (OTAs), and other travel retailers deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Air New Zealand, eDreams ODIGEO, Tigerair, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever's SaaS-based platform. The company is headquartered in Dublin, Ireland, and its U.S. office is located in Boston, Mass. Learn more at or follow us on Twitter @Boxever.