SOURCE: Boxever

Boxever

April 14, 2015 10:00 ET

Boxever Appoints Laura Shesgreen as Chief Financial Officer

Former Skype CFO Joins Growing Customer Intelligence and Predictive Marketing Startup

DUBLIN, IRELAND and BOSTON, MA--(Marketwired - Apr 14, 2015) - Boxever, the predictive marketing and customer intelligence startup for travel companies and retailers, has hired Laura Shesgreen as its Chief Financial Officer. Shesgreen, a versatile financial leader with more than 20 years of experience in high-growth, international technology companies, joins Boxever after successful CFO tenures at Skype, NTERA Limited, and eVite Inc. Shesgreen also serves as a non-executive director and chair of the audit committee for the Digital Catapult in the UK.

"As demand for Boxever's approach to understanding the customer and creating real, one-to-one interactions grows across the globe, the need to expand our team with top-level talent has become more crucial," said Dave O'Flanagan, CEO and co-founder of Boxever. "Laura brings vast financial, strategic, and business leadership experience to our team, and a long, successful history of building world-class organizations through smart and transformational financial management."

"Boxever's market opportunity, ambitious growth goals and impressive customer base made joining the company an easy decision," said Shesgreen. "The market for customer intelligence, predictive marketing, and big data analytics -- especially in the travel industry -- is exploding, and I'm ready to help the team continue to grow and thrive."

For more information on how Boxever helps retailers and travel companies improve customer acquisition, retention and conversion rates while creating a stronger and more personal customer experience, visit http://www.boxever.com.

About Boxever
Boxever's predictive marketing platform helps airlines, online travel agents (OTAs), and other travel retailers deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Ryanair, Air New Zealand, eDreams ODIGEO, Tigerair, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever's SaaS-based platform. The company is headquartered in Dublin, Ireland, and its U.S. office is located in Boston, Mass. Learn more at boxever.com or follow us on Twitter @Boxever.

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