SOURCE: Boxever


June 30, 2015 08:00 ET

Boxever Expands Global Leadership Team

Customer Intelligence and Predictive Marketing Startup Appoints Ivan Purdie SVP of Sales, John Skrypek VP of Analytics

DUBLIN, IRELAND and BOSTON, MA--(Marketwired - Jun 30, 2015) - Boxever, the predictive marketing and customer intelligence startup for travel companies, continues to expand its global leadership team. The company has added Ivan Purdie as senior vice president, sales and John Skrypek as vice president, analytics.

"As we continue to grow our business across the globe, investing in an effective, experienced and talented leadership team remains a top priority. Ivan and John are two of the best in the business at their respective functions and will be key assets in our next phase of growth," said Dave O'Flanagan, CEO and co-founder of Boxever. "Ivan will lead Boxever's global sales function, setting strategy, driving new customer acquisitions and expanding our reach into new markets."

Most recently serving as the chief revenue officer at Fotolia, Purdie was responsible for building global go-to-market teams across five countries -- the United States, United Kingdom, France, Denmark, and Italy -- and helped lead Fotolia to an $820 million acquisition by Adobe. Prior to Fotolia, Purdie was a member of Corbis' executive team, where he reported directly to Bill Gates and managed revenues of $300 million and a staff of 180 employees. Purdie has also held senior executive positions with marketing consultancy six05 and advertising agency Creature London.

Skrypek joins Boxever after successful tenures building and leading large data and analytics teams at Accenture, Omnicom, and Publicis. His experience includes leveraging data and analytics to aid customer retention, improve marketing effectiveness and enhance customer loyalty.

"John will drive the vision behind our data and analytics platform, with a focus on helping our customers get the most actionable and valuable insights possible," said O'Flanagan.

The additions of Purdie and Skrypek are the latest in a series of major personnel wins for Boxever, which recently appointed former Skype CFO Laura Shesgreen as chief financial officer.

For more information on how Boxever helps airlines and travel companies improve customer acquisition, retention and conversion rates while creating a stronger and more personal customer experience, visit

About Boxever
Boxever's predictive marketing platform helps airlines, online travel agents (OTAs), and other travel retailers deliver personalized, 1:1 marketing experiences to their customers across all channels and at all stages of the customer lifecycle. Companies like Ryanair, Air New Zealand, eDreams ODIGEO, Tigerair, Wideroe, and more achieve higher conversion rates, increased revenue, and improved loyalty using Boxever's SaaS-based platform. The company is headquartered in Dublin, Ireland, and its U.S. office is located in Boston, Mass. Learn more at or follow us on Twitter @Boxever.