December 20, 2010 15:49 ET

Boxing Day Heating Up on

Seasonal Online Traffic Up 50 Per Cent to Date

TORONTO, ONTARIO--(Marketwire - Dec. 20, 2010) - Boxing Day is more than just the day after Christmas for many Canadians – it is the busiest day for bargain-hungry consumers to find great deals. On December 26th, shoppers flock both online and in-store for deep discounts on goods ranging from clothes to electronics, but this year, Boxing Day is already starting to heat up online. received over 62 million page views in 2009 and ranked number one in search on Google, MSN, and Yahoo! for "boxing day deals," "boxing day sale," "boxing day flyers," and more. It is early in the season, but a analysis comparing 2010 Boxing Day traffic to date to that of 2009 reported that traffic is already up over 50 per cent. Derek Szeto, founder of explains, "I think our analysis really demonstrates that consumers are hungry for information and savings, and that the best place to get those is online."

In a recent survey conducted by of over 14,000 respondents, 78.3 per cent said they always or often researched online before shopping in store and 89.4 per cent said they searched for coupons online. During the holiday season, will be packed with flyers and early Boxing Week shopping information so shoppers can plan ahead before placing their orders. One important tool will be Boxing Day Flyer Alerts. As soon as a flyer is released, will alert subscribers by email.

For Canadian shoppers that do decide to brave the malls, online resources still serve as a vital part of the Boxing Day experience. Mobile websites like serve up information in a streamlined, phone-friendly format. Social media sites have become important sharing tools as well, and will leverage Facebook and Twitter to alert an audience of over 31,500 fans and followers about flyers. Even when shoppers are in the checkout line, they'll be able to browse the mobile version of the site or follow @boxingday to receive real-time Boxing Day sale updates.

About is a leading provider of online promotions and shopping tools to Canadians that attracts more than 2.2 million unique visitors every month. Since September 2010, helps Canadians make substantial savings with its new group-buying service, Deal of the Day. is owned by Yellow Media Inc. (TSX: YLO). Yellow Media Inc. owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories,™,™, AutoTRADER™(.ca), and For more information, visit

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