SOURCE: IMG

IMG

IMG

March 23, 2011 06:01 ET

Boxing Legend Muhammad Ali Signs With IMG

LONDON--(Marketwire - March 23, 2011) -  Muhammad Ali Enterprises LLC, (MAE) which controls all licensing rights for legendary boxer and humanitarian Muhammad Ali, announced today they have selected IMG Licensing, a division of global sports, fashion and media company, IMG Worldwide, for consumer products licensing.

The 1960 Olympic Gold Medallist and three-time world champion boxer dominated the sport over two decades as no other boxer has ever done before or since. Ali captivated the world with instantly classic bouts such as "Thrilla in Manila" and "Rumble in the Jungle."

Retired from boxing for decades, Ali has transcended sports and has become an iconic humanitarian figure. His international goodwill missions and fundraising have delivered food and medical supplies to tens of millions of people -- especially children -- making him one of the most recognized and respected persons around the world.

Under the multi-year agreement, IMG Licensing will act exclusively as representation for the brand in Europe and Asia. This new agreement will see IMG combine its extensive knowledge of the boxer's life with its global capabilities in product licensing, providing opportunities to extend the brand to new consumer touch points.

IMG Licensing will seek opportunities in both traditional sports licensing categories including memorabilia and apparel, as well as new business areas that capture and leverage the showman and essence of Muhammad Ali. 

Kelly C. Hill, Vice President of Worldwide Licensing for Muhammad Ali Enterprises, commented, "IMG is clearly the leader in sports licensing of all kinds, but what attracted us most is their proven track record in developing new and innovative licensing concepts that leverage the characteristics of brands and iconic personalities outside of the natural core competency."

Bruno Maglione, Executive Vice President and Global Managing Director, IMG Licensing, added, "Ali is simply the greatest boxer ever and IMG Licensing is honoured to be entering into this partnership with Muhammad Ali Enterprises. Ali's inspiring personal journey, his achievements both in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas that can generate interest from Ali fans old and new."

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging:
IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance, IMGX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world's largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world's most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years, IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world's largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at www.imgworld.com

About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC ("MAE") is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol "CKXE." Also visit www.ckx.com.

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