December 19, 2013 09:33 ET

BoxTone Annual Enterprise Mobility Predictions: Enterprises Are Unprepared to Support the Next Wave of Mobility

Top Mobility Trends Go Beyond MDM as Enterprise Mobilization Shifts From "Connect-athon" to "Support-athon"

COLUMBIA, MD--(Marketwired - Dec 19, 2013) - BoxTone, the innovator dedicated to making enterprise mobility run better, formally unveiled its annual predictions for the mobile enterprise during the next two years. With mobility as one of the top strategic initiatives for CEOs and CIOs who have high demands from their workforce, organizations are challenged to support the rapidly growing and shifting technology landscape -- spanning mobile devices, platforms, containers, apps and services. BoxTone's annual predictions, based on its wide-scale customer engagements and 8 years of experience in mobility, show that best-in-class enterprises have shifted their project-based focus beyond MDM and operationalized wide-scale mobility as core IT services, maximizing mobile's return-on-investment (ROI).

BoxTone's Enterprise Mobility Predictions for the next two years across the broad market include:

1) Mobile Investment Squeezes IT - In 2014, enterprise investment in mobility will grow by 70-80%, while the IT management budget will grow by an anemic 5-10%; further squeezing IT Operations and Support teams and increasing the pressures to "do more with less."

2) BYOD Will Drive Mobile Deployment Growth - By 2015, nearly 100% of all enterprise employees will be mobilized via multiple smartphones, tablets and apps -- with more than 50% of the enterprise-connected devices being BYOD-based and most organizations utilizing two or more mobile containers.

3) Mobile Support Will Overtake PC Support Costs - By 2015, mobile support issues will exceed 50% of overall IT service desk workload and costs, which will also drive substantial support ticket escalations up to IT operations and app development teams.

4) Mobile Reliability Will Fail To Meet SLAs - By 2015, mobile will formally become a tier-one IT service for most organizations, requiring 95-98% availability; yet, upwards of 90% of mobile enterprises will annually experience two or more catastrophic failures across their mobile deployment.

5) Enterprises Can't Effectively Measure Mobile Cost-of-Ownership (MCO) - By the end of 2014, mobile deployment cost overruns will be rampant because more than 90% of organizations have no idea what their real total MCO is and will be forced to start tracking and managing costs more effectively.

"Mobile is driving substantial gains in productivity, customer service and revenue growth. However, the three-way collision of highly-diverse mobile technology portfolios, large populations of mobile users, and business demands for highly-reliable mobile apps and services will run over most organizations in 2014, if not properly addressed," said Brian Reed, Chief Product Officer at BoxTone. "During the next two years, enterprise mobility will become infinitely more complex. The IT Operations and Support teams will need to transition their primary focus from the 'connect-athon' to a 'support-athon.' This means a fundamental shift from Security to Operations Management."

Continued Reed, "For more than 20 years, IT Operations and Support have optimized service delivery and costs by standardizing on technology stacks such as homogenous Windows PC and networking environments. But mobile diversity and BYOD ownership models have permanently disrupted this standardization playbook. IT is now forced to evolve their approach, yet still deliver the long-standing hallmarks of successful enterprise IT services -- mission-critical quality-of-service (QoS) and cost control. Leading edge organizations have blazed a path to operationalize mobility with tremendous business gains. The rest of the industry needs to recognize that mobile must become a core IT service, and therefore employ refined processes and new tools in order to survive and then thrive."

About BoxTone
BoxTone is the innovator of automated Enterprise Mobility Management (EMM). With millions of mobile devices and apps under management, BoxTone's automated EMM platform is trusted by more of the world's leading enterprises, Managed Service Providers and government agencies than any other -- including 42 of the Fortune® 100 and 8 of the Top 10 MSPs -- to ensure maximum mobile performance and security at the lowest cost and risk. Only BoxTone's single unified mobile management platform powered by patented real‐time automation technology addresses the entire mobile lifecycle: Mobile Device Management (MDM), Mobile App Management (MAM), and Mobile Service Management (MSM). Additionally, only BoxTone delivers real‐time centralized control of all mobile smartphones and tablets including Google Android, iPhone and iPad, BlackBerry and Windows Phone, as well as the enterprise messaging platforms of BlackBerry, Good Technology and Exchange ActiveSync and mobile the apps that run on them.

BoxTone's unparalleled EMM innovation has also been recognized by leading industry analysts, with the company positioned in the "Visionaries" Quadrant of Gartner's Magic Quadrant for Mobile Device Management (MDM) Software; named an "innovator" in the Forrester Research, Inc. Market Overview: On-premises MDM Solutions; and named to the Winner category in Yankee Group's "MDM Is Dead. Long Live EMM!"; and named both Champion and Value Award Winner in Info-Tech Research Group's MDM Suites Vendor Landscape. Learn more at, or call +1 410.910.3344. Follow BoxTone on Twitter, LinkedIn and Facebook.

BoxTone and the BoxTone logo are trademarks of BoxTone. All other product or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

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