SOURCE: BlueArc

September 12, 2007 08:00 ET

BPM Forum and BlueArc Launch Milestone Uptime @ Crunch Time™ Thought Leadership Program Around Data Performance Issues and Strategies

Goal Is to Drive Productive Insights and Dialogue on Approaches That Best Support Availability, Agility and Performance in Data-Intensive Industries

PALO ALTO, CA--(Marketwire - September 12, 2007) - The Business Performance Management Forum,™ in partnership with BlueArc, today announced the launch of a new thought leadership initiative, Uptime @ Crunch Time,™ that will inform and support the ability of vertical industries to meet growing demands for data performance, availability, and resilience, especially at times of peaking business demand. The new strategic program will foster information exchange, relevant resources and real-world examples as captured on the new web site www.uptimeatcrunchtime.com.

Guided by an advisory board of storage visionaries and innovators, the initiative will play a vital educational role, engaging the marketplace with executive dialogs, online surveys, white paper content, resource links, executive commentary, and market facts.

"We're confident that the Uptime @ Crunch Time program will yield new insight and perspectives into the issues, imperatives, challenges, and successes in maintaining continuous data uptime in critical business scenarios," said Donovan Neale-May, Executive Director of the BPM Forum. "Our goal is to ensure that burgeoning data remains a vital resource rather than a liability, fueling competitiveness and healthy growth in a wide range of industries."

Challenge of Crunch Time White Paper

The Uptime @ Crunch Time site includes access to a new strategic overview white paper, "The Challenge of Crunch Time: Valuing the Need for Data Speed at Critical Business Inflections" (available at http://www.uptimeatcrunchtime.com/resources.php). The piece takes a look at obstacles and opportunities for companies to cope with the fact that peak business performance is inextricably tied to seamlessly handling sudden spikes in user demand and carrying out impressive feats of data throughput.

Landmark "Need for Data Speed" Executive Survey

The Uptime program is also launching a seminal survey (available at http://www.surveymonkey.com/s.aspx?sm=K8vcm3E5j6_2bA1ZrN4tjvMQ_3d_3d) to poll hundreds of CIOs, senior IT professionals and business line executives in high-load, data-intensive industries that are being affected most by the data crunch. The survey explores strategic applications driving the need for data storage performance along with issues and opportunities in data-critical industries as influencers self-assess their capacity to scale and drive business performance at critical inflections.

"I'm very excited about this program, and expect it to be a high-value informational asset for all those involved," says Steve Daheb, BlueArc senior vice president of marketing and business development. "There is a tremendous need right now to share and quantify information. The data avalanche is not an 'evolving' or 'emerging' issue -- it's on top of us right now, and the stakes couldn't be higher. The future viability and growth of many companies rest on their strategic choices around ways to handle uptime issues."

About Uptime @ Crunch Time

UPTIME @ CRUNCH TIME™ is A BPM Forum Authority Leadership Campaign in Partnership with BlueArc Corporation, committed to promoting program and industry study with media and vertical association partners in sectors where data processing is critical to both the survival and success of operations. The program's goal is to escalate executive discussions and sensitize the market to the critical imperatives for uninterrupted, high-speed access to critical data during high-demand business events, operational disruption, or dislocation.

About the BPM Forum

The Business Performance Management (BPM) Forum is dedicated to advancing performance accountability, process improvement, operational visibility and compliance in global organizations. It provides support to thousands of senior executives and practitioners representing enterprises with more than $500 billion in combined annual revenues. The BPM Forum's C-level members engage in research, thought leadership, and knowledge exchange programs around a variety of strategic issues and challenges. More information is available at: www.BPMForum.org.

About BlueArc

BlueArc is a leading provider of high performance unified network storage systems to enterprise markets, as well as data intensive markets, such as electronic discovery, entertainment, federal government, higher education, Internet services, oil and gas and life sciences. Our products support both network attached storage, or NAS, and storage area network, or SAN, services on a converged network storage platform.

We enable companies to expand the ways they explore, discover, research, create, process and innovate in data-intensive environments. Our products replace complex and performance-limited products with high performance, scalable and easy-to-use systems capable of handling the most data intensive applications and environments. Further, we believe that our energy efficient design and our products' ability to consolidate legacy storage infrastructures, dramatically increases storage utilization rates and reduces our customers' total cost of ownership. Information about BlueArc systems and services can be found at http://www.bluearc.com/.

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