SOURCE: BlueArc

September 25, 2007 08:00 ET

BPM Forum and BlueArc Launch Strategic Lean & Green Initiative to Inform and Support Environmentally Sound Corporate Computing and Data Storage

Program to Provide Research and Resources for Companies Seeking to Conserve Power, Minimize Environmental Impact and Lower Costs in the Data Center

PALO ALTO, CA--(Marketwire - September 25, 2007) - The Business Performance Management (BPM) Forum™, in partnership with BlueArc Corporation, has inaugurated a major thought leadership program -- Lean & Green: Reducing IT Energy Drain for Business Gain (http://www.getleanandgreen.org). The initiative focuses on educating CIOs about ways IT organizations can benefit the environment, reduce power usage and lower costs through more efficient computing and data storage practices.

Guided by an advisory board of noted environmental, business, and technology authorities, the Lean & Green program is creating a body of intellectual capital around the issues and opportunities presented by green computing along with ways to address the accelerating energy demands and rampant waste of the data center and methods to increase IT yield and data productivity.

"Our goal is for Lean & Green to become a comprehensive and trusted knowledge exchange and best practices source," said Donovan Neale-May, Executive Director of the BPM Forum. "Lean & Green will examine all facets of this critical issue of environmental computing, foster communication, and disseminate reliable information that executives need to make a positive impact on their companies and on the environment."

The program addresses the crisis of mass power consumption in the corporate data center, estimated in the U.S. to be as much as that produced by five power plants in a year. Energy expenditures and requirements have doubled in the last five years, and computer disposal is the fastest growing type of waste in the world, according to top Stanford researchers and Greenpeace.

"Organizations must embrace the need to improve the environmental impact of data systems and facilities," said Steve Daheb, BlueArc senior vice president of marketing and business development. "The beauty is that they can now do this while maintaining very high performance, reducing datacenter utilization and lowering costs at the same time."

New White Paper Delivers a Strategic Overview of Concerns and Solutions

Underpinning the thought initiative is a new white paper that offers a discussion of current challenges and the resources available to address them: "Lean & Green -- Taming the Data Center Colossus: How to Achieve Dramatic Environmental and Business Benefits." This brief, available at http://www.getleanandgreen.org/resources.html reveals the datacenter's rapidly expanding power consumption and its potential consequences if unchecked. The paper presents a number of computing alternatives for lowering power consumption even with current systems -- along with evaluating innovative power-sparing architectures and calculating their business benefits.

Survey Launches a Growing LEAN & GREEN Body of Knowledge

The LEAN & GREEN program has commissioned a survey (http://www.surveymonkey.com/s.aspx?sm=P9m2Ldn_2f4pLQHbOlE9yqog_3d_3d) of hundreds of IT professionals and executives to measure and quantify their current needs, concerns and attitudes as they weigh decisions about investing in green technology and downsizing the data center. The survey will examine challenges and success scenarios in creating lean computing and storage infrastructures that deliver exceptional performance in an environmentally sound IT setting.

About the BPM Forum

The Business Performance Management (BPM) Forum is dedicated to advancing performance accountability, process improvement, operational visibility and compliance in global organizations. It provides support to thousands of senior executives and practitioners representing enterprises with more than $500 billion in combined annual revenues. The BPM Forum's C-level members engage in research, thought leadership, and knowledge exchange programs around a variety of strategic issues and challenges. More information is available at: www.BPMForum.org.

About BlueArc Corporation

BlueArc is a leading network storage company focused on high performance and scalability, and on making environmentally responsible computing both possible and cost-effective. The company's ability to drive server consolidation is reducing complexity, lowering total cost of ownership and cutting power and cooling expense. BlueArc enables companies to expand the ways they explore, discover, research, create, process and innovate in data-intensive environments. BlueArc's products replace complex, cost-inefficient and power-hungry products with high performance, environmentally beneficial, scalable and easy-to-use systems capable of handling the most data intensive applications and environments. Information about BlueArc systems and services can be found at http://www.bluearc.com/.

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