Bare Necessities - Retailer of brand name bras and lingerie

March 29, 2011 09:31 ET

Bra Retailer to Partner With The Breast Cancer Research Foundation®

Bare Necessities to Launch Partnership With Mother's Day Donation and Facebook Event

AVENEL, NJ--(Marketwire - March 29, 2011) - Internet lingerie retailer Bare Necessities today announced a partnership with The Breast Cancer Research Foundation® (BCRF) to raise money through sales of bras and lingerie to support breast cancer research.

As a Corporate Alliance Partner of BCRF, Bare Necessities has agreed to donate a minimum of $10,000 to BCRF in 2011. Bare Necessities donated over $16,000 in 2010 by making a contribution for every bra sold during the month of October, and the company plans to exceed that figure through various online campaigns in 2011.

To launch the 2011 partnership and help raise awareness for BCRF, Bare Necessities will give one Facebook fan two tickets to an exclusive concert performance by Sting and Sir Elton John at BCRF's annual Hot Pink Party fundraiser on April 14. The following day, Bare Necessities will launch its Mother's Day campaign, in which the company will donate $5 to BCRF for every order containing a style from the Mother's Day gift boutique on

"We are proud to solidify our partnership with BCRF," said Jessica Jackson, Vice President of Ecommerce for Bare Necessities. "They are such a great organization to work with, and they really have impressed us with their unwavering dedication towards trying to find a cure for breast cancer."

"The Breast Cancer Research Foundation is honored that Bare Necessities shares our vision of a world without breast cancer," said Myra Biblowit, President for The Breast Cancer Research Foundation."  

About Bare Necessities:

Bare Necessities is among the 70 largest online apparel retail websites, according to Internet Retailer Magazine, and second only to Victoria's Secret among online lingerie retailers. The flagship site,, was launched in 1998, and features bras, shapewear, hosiery, swimwear, lingerie and underwear from more than 120 brands, including Bali, Chantelle, Wacoal, Spanx and Wolford.

About The Breast Cancer Research Foundation®:

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an "A+" from The American Institute of Philanthropy. For more information about BCRF, visit

Contact Information

  • Contact:
    Dan Sackrowitz
    Bare Necessities
    email: Email Contact
    phone: (732) 956-5700