SOURCE: Straight Up Brands

February 28, 2008 10:21 ET

Bracco Wines & Southern Wines & Spirits Hosts Celebrity Filled Red Carpet at the Hard Rock Cafe in Times Square

NEW YORK, NY--(Marketwire - February 28, 2008) - Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company"), an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announced today actress Lorraine Bracco hosted a celebrity studded launch for Bracco Wines with Southern Wines & Spirits at the new Hard Rock Cafe in Times Square.

Joy Behar of "The View" kicked off the evening with a spirited introduction of Ms. Bracco who then invited Mayor of New York Michael Bloomberg to the stage. He in turn delivered a heartfelt speech in honor of his longstanding friendship and respect for Ms. Bracco. Actress Lindsay Price and actor Robert Buckley of "Lipstick Jungle" and comedienne Susie Essman of "Curb Your Enthusiasm" strolled the red carpet alongside David Chase and many of the cast members of "The Sopranos" including Michael Imperioli, Tony Sirico, Steven R. Schirripa, John Ventimiglia, and Vincent Curatola. Dominic Chianese serenaded Ms. Bracco from the stage.

Ms. Bracco and "The Sopranos" team all autographed wine bottles for auctions to benefit the charities United Way, St. Jude Children's Research Hospital and the New York Food Bank.

Bracco Wines is a line of nine Italian wines that the Company owns and markets in collaboration with the actress Ms. Bracco. The wines have been well received by the trade, the press and with leading restaurateurs and are available in select markets across the nation. The actress, who is well known for her roles in "The Sopranos" and "Goodfellas," has introduced the product to many restaurants, has been working with the Company's distributors and importer and has been an excellent partner who is committed to the success of this product.

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest for both have grown through the years. Ms. Bracco handpicked nine notable Italian wines, from Pinot Grigio to Amarone for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts a trusted voice for quality.

For more information about Bracco Wines and availability, please visit

About Southern Wines & Spirits

Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern) is the leading nationally recognized wine and spirits distributor in the United States known for its historic commitment to delivering the highest standards of customer service, creative marketing programs and partnerships. The Company is also known for its best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within two growing categories of the spirits industry: wine and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; and Rappin Brands, Sizzurp and Lucky Nites have been in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2008. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.


Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Straight Up Brands, Inc.
    David McCallen