SOURCE: Straight Up Brands, Inc.

March 14, 2007 09:29 ET

Bracco Wines Wins Raves From The Street.com

NEW YORK, NY -- (MARKET WIRE) -- March 14, 2007 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded spirits headquartered in New York, announced today Bracco Wines was featured in a lengthy article in The Street.com as a stellar example of a celebrity wine of "outstanding" quality. The article described the line of eight wines with glowing references to the provenance and integrity of each. TheStreet.com notes "All her picks showed that Bracco has clearly studied much more than just acting."

Bracco Wines were recently featured in two separate events during the Food Network South Beach Wine & Food Festival: a national, star-studded, four-day weekend destination event showcasing the talents of the world's most renowned wine and spirits producers, chefs and culinary personalities. Lorraine Bracco presented Bracco Wines at the Grand Tasting Village alongside Chef Michael D'Andrea of Macaluso's, who prepared dishes to compliment the wines, and at a private dinner for American Express Platinum Card members with Chef David Bouley at his new restaurant, Evolution. The article described the dishes Mr. Bouley prepared in mouthwatering detail.

http://www.thestreet.com/_tscs/funds/goodlife/10343582.html

TheStreet.com, Inc. is a leading multimedia provider of business, investment and ratings content, available through its proprietary properties, which include Web sites, email subscription services, print, radio, syndication and audio and video programming. Founded in 1996, TheStreet.com, Inc. pioneered the electronic publishing of financial information on the Internet.

Bracco Wine is a line of eight Italian wines Straight Up Brands, Inc. owns and markets in collaboration with the actress Lorraine Bracco. The wine has been well received by the trade, the press and with leading restaurateurs. Ms. Bracco continues to appear with the wine on national television and media events, including "Good Morning America," "Martha Stewart," "The View" and Bravo's "Top Chef" program. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas" has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it will begin the distribution of Lucky Nites with Lil Flip in selected markets in the first quarter of 2007. Future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and Coconut Rum. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Investment Banker:
    Paul Gozzo
    President/CEO
    PMG Capital
    888-747-5397

    Investor Relations Contact:
    Gerald Kieft
    Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net

    Straight Up Brands, Inc.
    David McCallen
    CEO
    888-890-8909