SOURCE: AisleBuyer

AisleBuyer

July 12, 2011 09:00 ET

Brad Anderson Joins AisleBuyer's Advisory Board

Former Best Buy CEO Brings More Than 35 Years Retail Experience to the Board

BOSTON, MA--(Marketwire - Jul 12, 2011) - AisleBuyer LLC, the leader in mobile self-checkout, announced today that Brad Anderson, former CEO of Best Buy, has joined its advisory board. As a member of AisleBuyer's advisory board, Anderson will provide strategic guidance on market dynamics, company strategy and product vision.

During his more than 35-year career at Best Buy, Anderson served as CEO from 2002 to 2009. During his tenure, Best Buy's revenue more than doubled to $40 billion annually and profits grew at nearly a 17 percent annual rate. Throughout this period, Anderson oversaw Best Buy's growth into new markets, including Asia, Europe and Latin America. He also served as president and COO of Best Buy from 1991 to 2002. Anderson recently stepped down as the company's vice-chairman in 2010.

Anderson is currently a member of General Mills' board of directors.

"Mobile devices are changing the retail paradigm as they unify the shopping experience across all selling channels," said Anderson. "Consumers armed with smartphones have access to the world's prices, product information and reviews at all times, and AisleBuyer has developed a multi-channel commerce platform that enables retailers to reach customers through this new medium. I'm excited to join AisleBuyer's advisory board as mobile self-checkout is just now taking off."

"We are thrilled to add such a seasoned retail industry veteran such as Brad Anderson to our advisory board," said Andrew Paradise, CEO of AisleBuyer. "AisleBuyer is changing the way consumers shop and how retailers sell products, and Brad's depth of retail knowledge will be invaluable in helping our company continue to innovate in this exciting and dynamic space."

About AisleBuyer
AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages smartphone technology to unite the best features of both 'bricks' and 'clicks' retailing. Its platform, which includes a virtual shopping assistant, 'location aware' digital circular and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA.

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