SOURCE: Wild Heart Ranch Inc.

March 16, 2006 16:47 ET

"Bradford and the Journey to the Desert of Lop," Children's Book About a Young Boy's Journey to the Gobi Desert to Save Wild Camels, Now Available in Chinese Audio

Inspiring and Healing Story of Magic and Adventure in China's Deserts

POINT ROBERTS, WA and DELTA, BC -- (MARKET WIRE) -- March 16, 2006 --, Wild Heart Ranch Inc., a children's toy and publishing company, presents the Chinese audio excerpt of "Bradford and the Journey to the Desert of Lop," an original family book about a brave young boy's journey to the Gobi to save vanishing wild camels. Based on real life events and the legacy of a courageous young boy that faced cancer, the story incites and inspires readers to join Brad on his journey to China's deserts to save the endangered wild camels that may hold secrets that could benefit all of mankind.

"Bradford and the Journey to the Desert of Lop" Audio Link Excerpt in Chinese:

Wild Heart's books are designed to empower readers of all ages to "find the courage to follow their heart." Additionally each book educates the reader on endangered animals, from wild horses to seahorses, to the wild Bactrian camel. The company encourages parents to read and share these books with young readers to improve their reading skills and teach valuable life lessons. From the Desert to the Sea, each book tells of a magical legend that speaks to the inner child in everyone.

About "Bradford and the Journey to the Desert of Lop"

"For a moment in time, the east and west were joined once again on the Silk Road, through the boy from the west and the clan of the east, uniting in a common cause."

Written by Dawn Van Zant
Illustrated by Alexander Levitas
ISBN: 0-9761768-2-3
The children's book is based on a young boy Brad Lawless, a 9 year old boy that had battled Ewings Sarcoma for 3 years and had a love for wild camels. He sent his dream on a journey to the wilds of the Gobi desert to find and befriend the real life explorer, John Hare, founder of the Wild Camel Protection Foundation. The complete strangers, connected only by an interest in the unique endangered wild camels, have united to send a message of hope and courage, as strong as the winds of the Gobi. There are approximately 350 wild Bactrian camels in the Mongolian Great Gobi Reserve, south of Bayan Toroi and approximately 650 additional camels further south in Xinjiang province, China, living in three isolated and separated pockets. The wild Bactrian camel is an amazing creature that lives in one of the World's harshest environments and in some areas in the absence of fresh water, has adapted to drinking salt-water slush, which no other mammal can tolerate. Research has shown that these wild camels although surrounded by nuclear radiation, are immune to cancer genes which makes them a possibility for a cure for cancer in future research, which is why the preservation of these wild camels is so important.

Book and brand info:

The Wild Camel Protection Foundation, a United Kingdom registered charity, with Jane Goodall as its patron, was established in 1997. It is also registered in the USA as a non-profit organization. The sole aim of the Wild Camel Protection Foundation is to protect the critically endangered wild Bactrian camel (Camelus bactrianus ferus) and its habitat in the fragile and unique desert ecosystems in the Gobi and Gashun Gobi deserts in Northwest China and South West Mongolia.

Contact: John Hare, Founder, The Wild Camel Protection Foundation
Book reviews for the following children's book titles: "Bradford and the Journey to the Desert of Lop," "The No More Night Mares, a Dream of Freedom" and "I Sea Horses, From Sky to Sea" can be found at:

Online retailers currently featuring the Wild Heart Ranch Books and Toys include Wal-Mart, Amazon, Barnes and Noble, Chapters, and many more:

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About Wild Heart Ranch:,,

Wild Heart Ranch, Inc. is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories, and characters. The "Lucky Stars Collection," The "No More Night Mares," "I Sea Horses" & "Desert of Lop" brands are all properties of Wild Heart Ranch.


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