Bradford Outsource Sales

Bradford Outsource Sales

February 09, 2011 12:55 ET

Bradford Outsource Sales Has a Late Night Date With Super Bowl XLV

LONDON, UNITED KINGDOM--(Marketwire - Feb. 9, 2011) - Super Bowl XLV lived up to Bradford Outsource Sales' expectations on Sunday night with a thrilling game between the Green Bay Packers and the Pittsburgh Steelers. The Packers edged out the Steelers 31-25 in a game that was one of the highest scoring and closest contests in many years.

Despite the thrilling game it was the entertainment and adverts that were the most anticipated part of Super Bowl 2011. With 106.5 million viewers worldwide, advertising during the Super Bowl has reached a historical peak at approximately $3 million per 30 second slot. The cost of Super Bowl adverts have increased by 36% in the last 10 years.

Why is it that the Super Bowl adverts have become almost as important as the game itself? Bradford Outsource Sales London Managing Director, Jake Bradford, himself a huge NFL fan, believes that answer lies in the humour. "When a company spends so much on such a short advertising slot you can guarantee that they are going to think long and hard on its content. The Super Bowl is a family affair and humour is something that has an ageless appeal. The majority of the adverts have a real feel-good factor and it's important not to forget the power of levity and a personal touch in the serious world of business. At Bradford Outsource Sales we see every day how a positive and light-hearted manner is infectious in our customers. If they enjoy the experience they have with us, they're going leave satisfied and enthusiastic about our product."

What was particularly noticeable about the adverts this year was the importance that was placed by these companies on social networking. Mercedes-Benz started "The World's Biggest Twitter Fuelled Race" that will see a car being given to the individual who can gain the most Mercedes-Benz tweets and Facebook 'Likes'. Increasingly companies are turning to these viral techniques which require very little resources for maximum gain. With social network users no longer restricted to under-25s, advertising via social networking is growing exponentially. 

Analysts of the economy argue that the Super Bowl advertising is an excellent indicator of how the consumer market is faring. With the cost of the slots climbing to dizzier heights year on year these companies are showing that their markets are stable enough to spend the money entertaining their prospective customers. Mr Bradford remarks "The British consumer economy traditionally mirrors what is going on in the United States. At Bradford Outsource Sales we are incredibly encouraged by the strength of the Super Bowl advertising, it certainly reflects what we as a company are experiencing. I was delighted with the result and the incredible game, Super Bowl XLV was well worth staying up for!"

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