Bradford Outsource Sales

Bradford Outsource Sales

January 28, 2011 07:08 ET

Bradford Outsource Sales Shocked by News of Contraction in UK Economy

Bradford Outsource Sales were shocked to hear that the UK economy has suffered an unexpected 0.5% contraction in the last three months of 2010 according to the Office of National Statistics (ONS). Coupled with a more widely predicted rise in unemployment and the anticipated austerity cuts by the government, 2011 looks to be off to a shaky start.

LONDON, UNITED KINGDOM--(Marketwire - Jan. 28, 2011) - Despite the heavy snow that disrupted much of the country throughout December, forecasters had predicted growth of between 0.2 and 0.6%. The shock contraction bucks the trend that has seen a continual period of growth in the last 4 quarters including a 0.7% increase in the last quarter. The ONS believes that, even if the effects of the weather had been discounted, the growth would still have been broadly zero.

The construction industry played a key role in the contraction with a decrease in its activity at around 3.3%, the largest shrinkage of any sector. Unemployment figures also increased by around 49,000 in the three months up to November 2010. Whilst Chancellor George Osbourne placed the blame firmly in the corner of the poor weather, other analysts were skeptical that the snow should be held fully accountable. The Bank of England Governor Mervyn King argued that, regardless of the weather, home growth slowed in the second half of last year.

Jake Bradford, Managing Director of Bradford Outsource Sales in London, said, "Whilst, on first glance, these figures look discouraging there are certainly positives to be taken from them. The utilities sector was one of only three sectors that showed growth, at about 1.25%, in this quarter. The snow back in December was certainly a testing time for us, along with all businesses. However the dedication of our suppliers meant that we met, and in some cases surpassed, our targets for our clients in the run up to Christmas."

Periods of recession have traditionally seen businesses outsource their marketing as advertising budgets are cut. The benefits of face to face contact with customers is widely acknowledged and the results driven environment that direct marketing thrives in is seen to be highly cost-effective for businesses. Bradford Outsource Sales' Mr. Bradford concludes, "There is no doubt that the UK economy and its citizens are still facing a difficult year ahead. However we must take encouragement from the growth in certain sectors and learn from these examples of success in order to stimulate the flagging areas."

Contact Information

  • Bradford Outsource Sales
    Dickinson House
    20 Dickinson Street
    M1 4LF