SOURCE: Brad's Deals

October 12, 2016 14:25 ET

Brad's Deals Answers Your Most Burning Questions About Black Friday 2016

ST. THOMAS, US VIRGIN ISLANDS--(Marketwired - October 12, 2016) - It's not even Halloween, but the Black Friday faithful are already prepping for their annual excursions, and the Black Friday experts at Brad's Deals are already helping shoppers prepare.

"This year, we're focusing on the stories our readers care about most," said Rebecca Lehmann, Manager, Content Marketing, Brad's Deals. "Besides collecting the top Black Friday ads in a single place, our readers will have access to in-depth analysis and breaking news to help them get ready for their Black Friday shopping trips."

One example of the kind of reporting that readers can expect is their exploration of the Black Friday ads of years past. Brad's Deals put ads side by side and discovered that the sales and items on offer don't change very much from one year to the next - a shocking revelation to shoppers who have bought into the Black Friday mythos of once-in-a-lifetime low prices.

"The truth is that once you get past the doorbusters, it's the same $10 sweaters, the same $20 boots, the same $199 stand mixer," Lehmann pointed out. "Even the doorbusters are predictable. You know there will be TVs, iPads, gaming bundles, all in roughly the same price ranges as last year. You can easily look at last year's ads to plan this year's budget and shopping list."

Shoppers looking to heed that advice will find the last three years of Black Friday ads published in Brad's Deals' Black Friday shopping guide for their perusal.

They'll also find specific Black Friday predictions for Walmart, Target, Best Buy, and Kohl's; a continuously updated list of stores that will be staying closed on Thanksgiving; and predictions for when Black Friday ads will arrive. Once the ads themselves are out, Brad's Deals will take a deep dive into the ads to find the best deals. And of course, the best of the best will be selected for founder Brad Wilson's annual list of top Black Friday deals.

"There are always a few early leaks, but most of the Black Friday ads our audience asks for don't usually arrive until early to mid November."

Fresh Black Friday news and related deals, such as the site's popular annual "60 Days of Exclusive Deals" will be posted as they happen from now through the end of December.

Brad's Deals brings together the best deals on the internet, all in one place, and has been a hub for Black Friday ads, deals, and news since 2009. The company has grown from a one-person operation in 2001 to a dynamic, 70-person team that helped shoppers save more than $190 million in 2015 alone. Learn more at

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