SOURCE: Maxymiser


February 21, 2013 09:00 ET

Brady Corporation Improves Online Conversion With Testing From Maxymiser

Global Testing Expert Helps Leading B2B Retailer Increase Online Sales

NEW YORK, NY--(Marketwire - Feb 21, 2013) - Maxymiser, the global expert in testing, personalization and cross channel optimization solutions for online businesses, today announced that it has helped Brady Corporation achieve substantial increases in conversion rates and revenues with comprehensive website testing. Using multivariate testing to evaluate the combination of layout, clean vs. clutter, copy and imagery of the homepage, Maxymiser allowed Brady Corp. to avoid a costly site redesign. The winning test generated Brady Corp. a 71.13% increase in clicks on the "view all" button, leading to an 8.70% increase in purchases over a mere 35 days.

As a progressive B2B retailer, Brady understood the importance of providing exceptional online experiences to meet customer B2B buying cycles needs, as well as establishing testing as the lynchpin to make informed branding, marketing and ecommerce decisions. Being new to testing, Brady decided to team up with Maxymiser, who could provide a level of support to guide the company through its testing plans and develop a global testing road map.

"Engaging a full-service testing and optimization vendor like Maxymiser is essential for us to continue to meet the needs of a changing marketplace," says Craig Madden, Senior Manager, User Experience for Brady Corporation. "We evaluated other services in the marketplace, but Maxymiser came to the table with significant technological advantages, including a single platform for integration, easy usability and no demands on our IT department. Our revenues are climbing and the customer experience is improving, thanks to the Maxymiser team."

Maxymiser's unique managed services and OneTouch™ Network allows Brady Corp. to manage all website tests and changes without the need for coding and back-end work, leading to a lower cost of ownership, incredibly fast delivery to market, and the ability to launch multiple test campaigns at once across a variety of localized and branded sites.

"As the online B2B market begins to come of age and realize that providing exceptional online customer experiences is just as important to their business as their product line, we're thrilled that we can provide the expertise and solutions to help them get there," explains Mark Simpson, Founder and President of Maxymiser. "Avoiding costly site overhauls and looking to user-driven data through testing and optimization is this knowledge is revolutionizing Brady's ecommerce presence."

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About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.

About Brady Corporation
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 6,500 people at operations in the Americas, Europe and Asia-Pacific. Brady's fiscal 2011 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.

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