SOURCE: Trident Brands, Inc.

Trident Brands, Inc.

November 16, 2016 15:15 ET

Brain Armor Receives Authorization to Sell in Canada

BROOKFIELD, WI--(Marketwired - Nov 16, 2016) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that Brain Armor has been granted a Product license under The Natural and Non-prescription Health Products Directorate (NNHPD) authorizing the sale of the product in Canada. (NNHPD) is the regulating authority for natural health products for sale in Canada. This license opens up a major new market for the Brain Armor® Brand, clearing the way for marketing and distribution activity in Canada.

"Brain Armor® has been adopted by elite sports programs both at the professional and collegiate level in the United States. As a result, there is already demand among pro sports teams and athletics programs in Canada. Now that we are cleared to sell our product in Canada, we can begin to develop our business in this market. This is an exciting development," explains Trident Brands President, Don MacPhee.

Brain Armor® has a strong following with professional and collegiate level sports. Its customers include major-league baseball, professional football and hockey as well as a list of NCAA Division I collegiate programs across the US. Awareness and interest in products that support brain health has been growing in Canada thanks to heightened media coverage and player safety programs in sports organizations across the country.

About Brain Armor®
Brain Armor® is a plant based DHA Omega-3 supplement designed for athletes to optimize cognitive and visual performance. It is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor® features life'sDHA®, a plant based DHA sourced from a sustainable process in an FDA inspected facility. DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain. Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor®.

As part of the Health Products and Food Branch of Health Canada, the Natural and Non-prescription Health Products Directorate (NNHPD) is the regulating authority for natural health products for sale in Canada. Our role is to ensure that Canadians have ready access to natural health products that are safe, effective and of high quality while respecting freedom of choice and philosophical and cultural diversity.

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About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms.

Forward-Looking Statements
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