SOURCE: InsideView

InsideView

September 09, 2009 09:00 ET

Brainshark Achieves 320% ROI in First 6 Months of SalesView Deployment

Brainshark EVP to Share How SalesView Resulted in Significant Revenue and Pipeline Growth at Sales 2.0 Conference in Chicago

SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - InsideView today announced that Brainshark, Inc., a leader in on-demand presentations, has successfully deployed SalesView, InsideView's award-winning sales intelligence solution. David Fitzgerald, executive vice president of sales, marketing and services for Brainshark, will share Brainshark's success story at the Sales 2.0 Conference on Sept. 10 in Chicago. Brainshark has been an InsideView customer since February 2009 and has achieved more than a 320% return on investment (ROI) and a 12% increase in pipeline during its first six months of SalesView deployment.

SalesView discovers sales opportunities across both traditional editorial sources and social media. It presents this relevant intelligence natively within CRM and mobile devices to maximize sales team productivity and accelerate sales cycles -- delivering accurate, relevant and timely business insights directly to sales reps. Brainshark's decision to deploy SalesView across its sales and marketing organizations was driven by a desire to increase sales productivity and marketing campaign effectiveness. Marketing campaigns benefit from SalesView's robust list-building and segmentation capabilities, as well as the completeness of prospect data. SalesView captures this rich intelligence from thousands of content sources, including traditional data providers such as Thomson Reuters, Capital IQ, Cortera, Hoovers, D&B, and emerging social media content like Jigsaw, LinkedIn, Facebook, Twitter, Google Blogs, and more than 20,000 online news sources. In addition to being the go-to source for detailed company information, SalesView also helps Brainshark sales reps call the right prospects at the right time by alerting them to key business events and relationships that represent real sales opportunities.

Another important factor leading to the enterprise-wide deployment was SalesView's seamless mash-up with Salesforce.com, the CRM solution currently in use by Brainshark. The mash-up provides account executives with real-time access to relevant news alerts, watchlists, competitive intelligence, and social "buzz" on prospects, as well as relationship analysis, all within Salesforce.com. The Salesforce.com integration also led to significant improvements in CRM data quality by enabling both marketing and sales users to easily and frequently update CRM records with SalesView's "one-click export" capabilities.

"We use the intelligence that SalesView provides to tailor more timely and relevant messages to the right people," Fitzgerald said. "The breadth and depth of the prospect data contained in SalesView -- as well as the relevance of the alerts around crucial selling opportunities, insights into key executive connections, and the powerful CRM mash-up -- make SalesView a highly effective sales and marketing productivity enhancer."

"We're proud to receive such a vote of confidence from Brainshark, who not only provides its own Sales 2.0 offerings, but also employs progressive Sales 2.0 solutions in how it grows its business," said Rand Schulman, chief marketing officer at InsideView. "We're pleased that Brainshark has already realized strong results from its initial deployment of SalesView, with measurable impact on its sales and marketing effectiveness."

David Fitzgerald's presentation at the Sales 2.0 Conference will take place Sept. 10 at 9:30 a.m. CDT, at the Fairmont Hotel, Chicago. Fitzgerald will also share how he leverages Sales 2.0 technologies to improve prospecting effectiveness during a Sept. 23 Webinar titled "Prospecting 2.0: Bridging the Sales and Marketing Chasm," along with co-presenters from The Bridge Group and Sales and Marketing Management magazine. Click here to register for the webinar.

About Brainshark, Inc.

Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. More than 1,000 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 15,000 sales professionals and 1,700 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit http://www.insideview.com.

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