SOURCE: Brainshark

March 25, 2008 09:00 ET

Brainshark Launches Online Marketplace for Business Content

Introduction of Brainshark Content Network Allows Professionals to Buy and Sell Business Knowledge and Training Content

WALTHAM, MA--(Marketwire - March 25, 2008) - Brainshark, the leader in on-demand presentations, today announced the beta launch of the Brainshark Content Network (, an online marketplace of on-demand, user-generated content for business learning.

With the advent of user generated content sites such as YouTube and Facebook, the way in which people want to deliver and receive information is rapidly changing, requiring more personalized content. Applying this same concept to benefit business professionals has proven challenging until now. By unleashing rapid content creation tools to subject matter experts who have knowledge to share, and providing a targeted distribution channel of businesspeople and organizations looking for relevant expertise, Brainshark is changing the way business users leverage content.

Multimedia and Industry Resources:

-- Visit the Brainshark Content Network (

-- Preview samples of Compliance Training, Marketing Best Practices, and Financial Services topics.

-- Watch an interview with Brainshark CEO Joe Gustafson or listen to the audio podcast (

-- Read the recent New York Times article on user generated content

About the Brainshark Content Network:

The Brainshark Content Network enables professionals to view, buy, and sell business-related training and expertise across a range of topics in a collaborative online environment. The expanding list of subjects includes sales and marketing best practices, compliance and technology training, selling skills, as well as "soft" skills such as communication and presentation techniques, and industry-specific titles.

Content is presented in multimedia Brainshark format; a simple to create, easy to use medium that produces an effective learning experience. Topics are generated by subject matter experts that include founding content providers CMM Group, Convergent Retirement Plan Solutions, LLC, R.J. Wronski Associates, Brockmann & Company, Performance Solutions by Design, and VITO Selling. To inquire about becoming a content provider, please click here.

For those seeking content, the site includes both free and fee-based content. Site visitors and viewers can rate content quality and review the ratings of others, exchange comments and ideas on business topics, and promote content of interest to social bookmarking sites.

At-a Glance Benefits:

For the business community seeking subject matter expertise, users can:

-- Obtain quality training content for personal development or for an entire organization;

-- Enjoy direct-from-the-expert presentations in a user-friendly, multimedia format that is effective for learning and knowledge retention;

-- Save cost and time versus in-house or custom training development;

-- Easily tailor content for delivery to your audiences (requires Brainshark Presentation Platform license for further customization).

For subject matter experts seeking to expand their reach, users can:

-- Promote knowledge and expertise to a highly motivated and focused business community, including more than 600 Brainshark customers and thousands of additional organizations and individuals;

-- Add a new distribution channel and revenue stream by easily publishing expertise online;

-- Gain access to Brainshark's easy to use authoring tools, enterprise-class hosting, eCommerce capabilities, social media tools, and ongoing enhancements to its marketing platform;

-- Easily transform your existing materials such as PowerPoint, audio, video, and documents and add voice to create rich online presentations.

"The Brainshark Content Network adds a cost-effective distribution channel to our business. For us, it's an absolutely painless and powerful way to expand the reach of our expertise, extend our brand, and develop a dialogue with a large and targeted audience," noted Diane Emo, President and Co-Founder of CMM Group.

"We've used Brainshark's technology as a staple of our blended training solutions for many years; enabling us to bring the expertise and classroom rapport of our instructors directly to learners better than any other asynchronous method on the market. The Content Network makes it possible for us to share our greatest asset -- our instructors -- with new audiences; and to make our training accessible and cost-effective for individual learners and companies of all sizes," said Stephan Wronski, VP Client Services of R.J. Wronski Associates, Inc.

"User-generated content sites have changed the way people deliver and want to receive information today. Many of these sites entertain and engage us, but do not address the needs of the business user who is seeking valuable content to help their organization gain knowledge and improve performance. Alternatives like documents and text lack impact, while live online courses and web conferences are inconvenient for busy professionals, so many companies fill the need by paying too much for custom modules that are expensive and time-consuming to develop, modify, and share. The Brainshark Content Network breaks the mold by delivering on-demand industry and training topics that are both cost-effective and tailorable to the needs of the organization," commented Joe Gustafson, CEO of Brainshark.

About Brainshark

Brainshark is the leader in on-demand presentations, transforming static business content into high impact communications with the people who most influence your business. Delivered via Software-as-a-Service (SaaS) Brainshark lets audiences access and engage with business content when and how they want. More than 600 companies -- including a third of the Fortune 100 -- rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit


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