SOURCE: InsideView


September 14, 2010 09:00 ET

Brainshark Saves One Sales Rep a Year With InsideView

Productivity and Efficiency Savings From InsideView Equate to Fully-Loaded Salesperson

SAN FRANCISCO, CA--(Marketwire - September 14, 2010) -  InsideView today announced that customer Brainshark, Inc., a leader in on-demand presentations, has seen its use of InsideView's award-winning sales intelligence application SalesView pay off as the productivity equivalent of one full-time sales rep. In addition, in the four years since implementing a Sales 2.0 strategy that, among many other things, incorporates SalesView, Brainshark has realized a 31 percent compounded annual growth as well as a 26 percent reduction in sales and marketing expenses.

Last year Brainshark saw a 320 percent sales productivity ROI in its first six months of department-wide deployment of the SalesView application.

The results and ROI experienced by Brainshark are consistent with the process efficiencies that result from incorporating sales intelligence for many sales teams: proactive alerts and deep "named account" knowledge leads to sales cycle acceleration and shortened sales cycles, increased win rates and deal sizes. Similarly, aggregated intelligence about prospect needs leads to real solution selling (rather than "speeds and feeds") and aligns the Brainshark solution against the prospect's needs, leading to better win rates and larger deals.

"InsideView has eliminated the haphazard nature of sales information-gathering, a huge part of our productivity," said David Fitzgerald, EVP sales, marketing and services for Brainshark. "Now prospect and company intelligence (rather than data) provide a single source of truth within our CRM, and the result has been significant efficiency increases through this proactive and structured sales intelligence tool for our entire sales organization."

"We are pleased with the astounding results Brainshark has seen with SalesView," said Umberto Miletti, CEO of InsideView. "This is proof-positive that we are moving from a sales-data environment to one in which sales intelligence is the key to true efficiency and measurably improved sales productivity."

To learn more about the sales productivity gains Brainshark has seen from its deployment of InsideView, please visit the sales productivity case study.

InsideView's free business and social intelligence application delivers relevant, actionable insights from the leading business data and social media sources like Capital IQ, Thomson Reuters, Jigsaw, NetProspex, LinkedIn, Twitter and Facebook. To start using InsideView for free today, visit

About InsideView
InsideView enables social selling by bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. InsideView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 45,000 sales professionals worldwide, including Adobe, BMC, Cap Gemini, EMC and SuccessFactors. InsideView's CRM partners include, Microsoft, NetSuite, SugarCRM and Oracle. For more information, visit

Contact Information

  • Media Contact:
    Emilie Cole
    insideview [at] launchsquad [dot] com