March 10, 2014 08:00 ET

BRAMCO Financial Announces Total Financial as New Member Firm

BIRMINGHAM, AL--(Marketwired - March 10, 2014) - BRAMCO Financial Resources, a leading insurance brokerage organization dedicated to providing insurance solutions and increased profitability to financial advisors and insurance producers, is extremely pleased to announce today that Total Financial has been elected its newest member firm.

Based in Los Angeles, CA, Total Financial is a nationwide, independent marketing and comprehensive financial planning firm specializing in providing the highest level of underwriting and life insurance solutions to wealthy individuals and corporations for over 40 years.

"Total Financial is an established, well-respected, dynamic and growing organization with strong leadership dedicated to delivering differentiated value to agents, clients and carriers," commented Michael Hefferon, Chairman and CEO of BRAMCO. "Our marketplace is continuously evolving and becoming more commodity-focused. So when a full-service, value-oriented firm unites with other like-minded firms it is a positive evolution not only for Total Financial and BRAMCO, but the industry as a whole."

"For the past 40 years, Total Financial and Marty and Lisa Greenberg have been leaders in the brokerage community," said Diana Greenberg, President and CEO, Total Financial. "As we move into the Next Generation of our business, we are both delighted and honored to be joining forces with BRAMCO Financial. BRAMCO's member firms are some of the most respected and revered in the industry today. We look forward to sharing ideas and making significant contributions to the partnership as well as collaborating with our insurance carriers at the highest level to deliver differentiated value to our agents."

As one of the largest national marketing organizations in the country, BRAMCO operates with 29 member firms and Brokerage General Agencies, producing more than $320 million in life premiums and $1.9 billion in annuities annually in addition to long term care, disability and final expense. As a result of its size and network, BRAMCO has the ability to leverage and secure top quality products and resources at an exceptional value from the nation's top carriers.


Headquartered in Birmingham, Alabama, BRAMCO Financial Resources (Brokerage Resources of America) is a nationally recognized brokerage organization dedicated to providing insurance solutions and increased profitability to financial advisors and insurance producers. BRAMCO is made up of 29 of the country's most distinguished Brokerage Insurance firms and General Agencies and has developed differentiated relationships with 16 of the leading insurance carriers. For more information, visit

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