SOURCE: Rhythm NewMedia

June 23, 2006 10:03 ET

Brand Advertisers Begin to Take Ad-Supported Mobile TV Seriously

MOUNTAIN VIEW, CA -- (MARKET WIRE) -- June 23, 2006 -- Ujjal Kohli, CEO of Rhythm NewMedia, Inc. a leader in mobile advertising, is invited to present a seminar on "Creating The World's Most Effective Advertising Medium," at Cannes Lions, the 53rd Annual Advertising Festival on Saturday, June 24th at 10am.

The Cannes Lions International Advertising Festival is the only annual gathering of the world's advertising, creative, direct marketing, interactive, film, radio, media, sales promotion and marketing communities. Up to 8,000 industry figures from 75 countries meet at the Festival to absorb and learn from the best in international advertising, creativity and marketing communications, attend cutting-edge seminars and network in Cannes.

During his seminar, Ujjal Kohli, CEO of Rhythm will outline the enormous opportunity that mobile advertising represents but more importantly the many issues that impede the realization of this potential. "There has been much hype about the opportunity of mobile advertising, but the value chain has not been clear and there are multiple technical hurdles to deliver a high quality commercial experience on the mobile phone." He added, "advertisers want a system that is as intuitive as buying a TV ad, plus gives them more targeting ROI visibility." Rhythm NewMedia is working with mobile operators, ad agencies, brand advertisers and content providers to launch such a system.

Bob Kuperman, an advertising industry icon, who will co-lead the seminar, mentioned "up until now, mobile advertising has over-promised, but under-delivered. Unless an effective ecosystem is created where all stakeholders thrive, it will remain a niche. Rhythm has made some exciting progress in this area."

At the end of the seminar, Ujjal Kohli will invite advertising industry stakeholders to work with Rhythm to help realize the massive potential of Mobile advertising.

About Rhythm NewMedia

Rhythm is a company enabling ad-supported mobile media, end-to-end. Rhythm's solution provides comprehensive mobile campaign management, and can support advertising on MMS, WAP/HTML, mobile search, video and mobile TV. Rhythm's technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. Rhythm is currently working with leading mobile operators, brands, content providers and advertising agencies worldwide.

Contact Information

  • Contact:
    Andrew Clarke
    Rhythm NewMedia
    tel: 415 265 2472