SOURCE: Brand Affinity Technologies, Inc.

Brand Affinity Technologies, Inc.

May 07, 2013 06:00 ET

Brand Affinity Technologies Announces Exclusive Partnership With Cincinnati Reds

Partnership Furthers Engagement for the Big Red Machine and Millions of Fans in Cincinnati

IRVINE, CA--(Marketwired - May 7, 2013) - Brand Affinity Technologies, Inc. (Brand Affinity), the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the Cincinnati Reds. The Reds are the latest of several Major League Baseball (MLB) franchises to sign on for Brand Affinity's fan photography services, in which Brand Affinity will deliver personalized fan photography services for the Reds and fans attending home games at Great American Ball Park during this season to preserve their game day in-venue experience.

The Reds, expected to contend for the National League pennant this year, were ranked fifth in the MLB on ESPN's 2012 list of "Ultimate Team Rankings." By partnering with Brand Affinity the Reds are extending a fun in-venue experience that will last well past game day through Brand Affinity's FanPhotos photography platform.

"We're a company filled with baseball fans, so we're thrilled to partner with one of baseball's most storied franchises by providing an engaging and compelling service to help capture and share a Reds fan's in-venue experiences with their friends and family," said Ryan Steelberg, CEO of Brand Affinity. "We look forward to working with the Reds throughout the season at every home game to leverage our FanPhotos photography platform to further promote this winning MLB franchise and truly capture and activate fans' passion and excitement for Reds baseball."

Throughout each game, Brand Affinity photographers will be on site to capture photos of the attendees. Reds fans will easily be able to view, download and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them. All photographs will be branded giving the beloved MLB franchise an opportunity to further strengthen its relationship with fans.

Along with its partnership with the Cincinnati Reds, Brand Affinity continues to expand photo offerings to major brands and sporting leagues by providing a comprehensive, fan-centric experience for fans to view and share their most memorable event experiences by utilizing the power of digital media and high-quality, professional photography.

About Brand Affinity Technologies
Brand Affinity Technologies, founded in 2007, is the leading technology and marketing services company focused on activating, engaging, and monetizing fans. Brand Affinity offerings power highly targeted and interactive comprehensive fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit http://www.brandaffinity.net.

Contact Information

  • Media Contact:

    Dan Chmielewski
    Madison Alexander PR for Brand Affinity Technologies
    714-832-8716
    949-231-2965